소개글
탐스 TOMS 코즈마케팅(Cause Marketing)에 대한 자료입니다.
목차
Contents
1. Shoes for tomorrow, TOMS
2. What is Cause marketing?
3. TOMSs Cause marketing process analysis
4. Analysis of the success factors of TOMS’s Cause marketing
5. Conclusion
본문내용
Per year donation-> constant donation
한국, 미국, 유럽 등
전세계 30개 국에서 판매
200켤레
285억원
2006
2009.01
2010
55억원
현재
Sales
Donation
Just for 4 years,it reached about 28 billion in sales and 1 million pairs of shoes for African children
The Going of Donation
2 . Cause Marketing
CSR - Corporate Social Responsibility
Recent Consumption Trends
Concept of Cause Marketing
Success/Fail Case of Cause Marketing