2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
1. 구조 문제
3초 안에 해결되는, 구조(품사) 문제 총정리
명사가 들어가야 할 자리를 비워놓은 문제유형
형용사가 들어가야 할 자리를 비워놓은 문제유형
부사가 들어가야 할 자리를 비워놓은 문제유형
수일치에 주의해야 하는 문제유형
2. 문법 문제
‐ 자주 출제되는 문법 총정리
01 상
m/group_follow)을 활용하라.
IX. 성공과 행복의 동반자모임을 만들어라
X. 모꼬지를 개설하라.
XI. 트위텁에 참여하라.
XII. 이벤트와 프로젝트를 주관하라.
XIII. 이웃 사존보다 가까운 지역인맥 및 지금 만나러 갑시다
XXI. 리플과 RT등 기술 테크닉
XXII. 아이폰에서 트위터 사용법
<참고사이트>
site에 공개
아모레 美의 의미
‘사랑’ 이라는 뜻의 Amore를 활용하여, 나를 사랑한다는 의미와 함께, 아름다움 (美)을
사랑한다는 중의적인 뜻을 갖는다. 항상 아름다움과 함께 하고자 하는 여성들을 대표하는
아이콘으로서, 아모레 퍼시픽과 고객들과의 친근한 관계를 보여주는 상징적 의미
Groups of people aged between 20-30 including
college students
-Family units
Marketing Strategies
-All-in-one structure
of consumption based
on expected needs
-Customer-Consumer
differentiation approach
-Promotions on special occasions
Customer-Consumer Differentiation
“Attract Customers, Not Consumers”
Schools: Affiliations through
1)Event S
First, we sell disposable underwear. The men don’t like change their underwear.
Second, many children are being too noisy in jjimjilbang. So, we made a room for children.
Third, usually jjimjilbang combined all of the area. so some people sleep on center of floor and another people run or make much noise. That’s why we separate eating area, playing area and sleeping area.
Fourth, we
• Make a Spa day on Thursday!
Customers often use the spa for the weekend to relax and enjoy it. So during the week, the frequency of use will be decreased. Overseas Visitors to the cinema on weekends most of the cases because, on Thursday, a lot of places with special discounts. So, customers also receive discounts on weekdays to avoid the weekend to enjoy a movie in the comfort and satis
Jjimjilbang with a meeting room
classy, comfortable, and modern space
projection screen, projection machine, copy machine, microphone, whiteboard
Kyunghee university
Kyunghee University Medical Center
*Regional Construction
*Transportation Construction
*Floating population
*Major Facilities
What they need?
Advanced spa facilities Meeting place
Elegant &comfo
groups.
3.3.1. How do we know?
One of the most evident facts showing that they are not targeting ordinary luxury goods customers is the extraordinarily high price. The high price implies that they are targeting people who don’t bother much to spend fortune on their products. According to the research and the evaluation of current communication strategy which will be shown in the next page, i
4. When coming here what attracts you the most:
a) Sellers speaking your language or at least trying to:15%
b) Food, popular restaurants:40%
c) Sightseeing:45%
5. Would you buy items that are fake (piracy):
a) Yes:60%
b) No:40%
☞In Korea, there are several complaints from foreign tourists. For example, one is insufficient sizes in clothes. Another one is difficulty in communication