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[경영학] 복합문화공간&숙박시설 찜질방 사업 전략(영문)

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레포트 > 경제경영계열
2010.10.01
42페이지 / doc
2,800원
84원 (구매자료 3% 적립)

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[경영학] 복합문화공간&숙박시설 찜질방 사업 전략(영문)에 대한 자료입니다.

I. Salim Overview via Plan Drawings
- Overall Structure
- Other Products and Services
- Outsourcing: F&B Sector
- Meeting & Seminar Rooms + Pricings
II. Site Analysis
- Dongdaemun’s Famous Saunas & Jjimjilbangs
- Hoegi’s Commercial Properties
III. Customer Analysis
IV. General Marketing
- Spa Day on Thursday
- Internet Ticket Purchase + Product in Place: PPL
- Correlation Promotion]
- Blog Marketing
V. Strategic Marketing
- Effective Coupon Usage
-Customer-Consumer Differentiation -Conclusion

V. Appendix: Survey Analysis through SPSS

본문내용

• Make a Spa day on Thursday!
Customers often use the spa for the weekend to relax and enjoy it. So during the week, the frequency of use will be decreased. Overseas Visitors to the cinema on weekends most of the cases because, on Thursday, a lot of places with special discounts. So, customers also receive discounts on weekdays to avoid the weekend to enjoy a movie in the comfort and satisfaction is greater. Entertainment space, such as those that apply to the spa to see the one you think will be effective as a marketing strategy. Guest relatively less on weekdays, giving discounts also increasing customer satisfaction, on a weekday is to increase utilization also is believed to be a great promotional tool.

• Internet Ticketing Discounts on 10%
These days, everyone gets the information on the Internet. In order to view movies on the internet searching and shopping through the Internet is getting a lot of people. People in the Internet space to exchange ideas and get information. May recommend a nice restaurant, and sometimes inconvenient to post to your blog. The Internet increasingly is becoming the best means of promotion.
Airlines, hotels, and if you book via the internet, many companies are giving discounts. If this applies to the spa is expected to get a good effect. By means of booking, you can attract customers, prepared to identify the number of users because the service can be.
• Product-in-Place: PPL
Dramas and movies filming in common with the cooperation has been a lot of places to get a reputation. Winter Sonata starring Bae Yong Joon in the millions of Japanese tourists, attracted by the island. Being aired in recent dramas, such as coffee shops or department stores to improve the brand image and take advantage of aggressive advertising is indirect exposure. 'Urban resort spa' is 'Salim', such as a TV or movie filming location for providing the space, and potential customers in a friendly and comfortable space can be recognized.

#숙박시설 #찜질방 #복합문화공간 #사업 #숙박

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