III. Strategy
1. Understanding changes in the world and proper reaction.
Facebook recognizes change of consumer’s needs and reflects various needs immediately. Facebook has concentrated on providing credible information as well as a large number of information. Users prefer credible information source when the quantity of information increases.
Furthermore, Facebook provides easy and comf
2. Marketing strategy
1) 신 소비트렌드
매슬로우의 욕구 단계 설에 따르면 인간은 생리적 욕구와 안전 욕구가 충족되면 주변의 애정을 기대하고, 이어서 남들로부터 인정받고 싶어 하는 자존의 욕구를 추구한다. 즉, 생활이 향상되고 살기가 좋아질수록 자존의 욕구는 커지기 마련이다. 소비의 차별화는
3 History of Netflix
Netflix is a company which was founded by Marc Randolph and Reed Hastings in 1997, who viewed the company as a combination of both a traditional video store and a subscription cable TV services. The word “Net” comes from the word “interNET” and the other word “Flix” is a slang of the word “movie”. Just like their name, their first goal was slightly different
Ⅲ. Analysis Of DELL’s Case
1. SCM
- DELL’s direct model
Here is the dell’s direct model. We can see clearly the difference between general pc value chain and dell’s one. The picture below is dell’s hardware delivery system : dell directly deals with final customer. This direct relationship is the most efficient path. It can low cost and gives the best value for the product and s
(2) KT, Skype in tug of war over cheap Internet calls
2010/06/02
KT Corp., the distributor of the iPhone in Korea, is at loggerheads with Skype, a leading Internet telephony operator, over the Luxembourg-based firm’s plan to offer a cheap call service for the smartphone users, potentially curtailing telecom firm’s earnings.
Skype has released an updated mobile application, Skype 2.0,
스마트 TV란?
스마트TV는 기존의 일반TV에 개방형 웹 서비스와 스마트폰의 특징이었던 전용 앱 등 인터넷을 기반으로 하는 다양한 콘텐츠를 활용할 수 있는 멀티TV로, 디지털TV에 운영체제(OS) 및 인터넷접속 기능을 탑재하여 실시간 방송 뿐 만 아니라 VOD·게임· 검색 등 다양한 콘텐츠를 편리한 이용자
4.THREE LICENSING MODELS
Getty Images employs three licensing models
1. Subscription : Customer contract to use as many images as they want as often as they want.
2. Royalty-free : Customers pay a fee based on the file size of the image and can use the image any way they want and as many times as they want.
3. Rights managed : User pay fees according to the rights that they wish to use.
문화체육관광부의 E-Book 콘텐츠 사랑은 E-Book 시장 형성에 긍정적
2000년대 초반 e-book 콘텐츠의 부재로 시장이 사라진 경험이 있기에 콘텐츠 육성이 중요하기 때문
E-book으로 전환할 수 있는 기술 플랫폼 지원, 콘텐츠 복제 방지를 위한 추적시스템 개발 지원 등의 방안이 나올 것으로 예상
The early adopters will be people who were buying many books
Sales of E-book ↑ - Contents market ↑
Estimated size of B2B E-book market
: 15.8 billion won
The policies of 교육과학부 is very positive to E-book
CD type E-book textbook
교육과학부 will continue this project
Students will be familiar with E-book
future Customer ↑
1) exclusive dealing & market foreclosu
contents that could be deemed harmful to youth but much of it is contents sympathetic to North Korea or advocating Korean reunification. Also Iran and Denmark have filtering systems themselves. How can search engines operate their business without any kind of censorship?
3.2 Google should not have entered China and engaged in self-censorship.
“Providing some information is better than not