소개글
[경영학] E-book 시장의 전망과 미래(영문)에 대한 자료입니다.
목차
1. What is E-book
2. World trend
3. The prospect of Korean E-book market
4. Key point
5. E-book Value chain
6. Main players
7. Device: sold by the power of E-ink
8. Contents: book and music are different
9. E-book market in 2010
10. Policies of government(foreign case)
11. Yes24 & Contents
12. Issues
12.1)exclusive dealing & market foreclosure
12.2) rent-seeking behavior
12.3) Temporary monopoly/oligopoly at the early stage
13. FTC has to . .
14. Reference
본문내용
The early adopters will be people who were buying many books
Sales of E-book ↑ - Contents market ↑
Estimated size of B2B E-book market
: 15.8 billion won
The policies of 교육과학부 is very positive to E-book
CD type E-book textbook
교육과학부 will continue this project
Students will be familiar with E-book
future Customer ↑
1) exclusive dealing & market foreclosure
2) first mover advantage & rent-seeking behavior
3) deadweight & social welfare ↓
4) Entry barrier & workable competition
참고문헌
1)맥파워의 황금 DNA 블로그
http://blog.naver.com/lucio65?Redirect=Log&logNo=140098812274
2)Wikipedia ‘E-book’
3)한화증권 리서치센터