3) By 2013, Public libraries expand 900
Ministry of Culture, Sports and Tourism spend 34.2 billion building 56 public libraries (39 of metro region, 17 of rural areas etc.) this year. If 56 public libraries build, national public libraries grow from 642 to 698 according to last December and average serving population per library decline from 77,200 to 70,900. Ministry expand national public libr
CONTEMPORARY TOPICS 1
UNIT 1. PSYCHOLOGY : Happiness
Good morning, everybody. Today I want to get started with the main topic of this course; Happiness. First, I want to talk about how psychologists like myself measure happiness. Then we'll look at some common characteristics of happy people. And finally, we'll look at whether or not we can change our level of happiness, in other words
Appeals to people who has common interests
Advertisers reach to specific market by small amount of budget
The quality of magazines are higher than
any other print media
Long time warrant to exposure the ad to people
consumers
Contact
situation
Newspaper
Pros - Clarified a social classes and regions - Awareness active repetition, they can use the ad over and over
Con
◆ 소셜 미디어(Social Media)의 종류
소셜 미디어의 종류는 관점에 따라 다양하지만, 일반적으로 다섯 가지 정도로 나뉜다. 가장 일반적인 소셜 미디어로는 블로그, 소셜 네트워크, 콘텐츠 커뮤니티, 위키, 그리고 팟캐스트 등을 들 수 있다.
1) 블로그(Blog)
블로그란 ‘온라인상에서 개인
1. Leisure as Big Business
Changing demographics
11th largest industry profits in 2006
Annual revenues of over $100 billion
Triad—amusement, entertainment, recreation leisure activities
Entertainment content—live performances (theatre, musical concerts), interactive experiences (recreation, amusement parks, travel, gaming) and media (m
trustworthiness of the linking domain.
The popularity of the linking page.
The relevancy of the content between the source page and the target page.
The anchor text used in the link.
The amount of links to the same page on the source page.
The amount of domains that link to the target page.
The amount of variations that are used as
The reinforced citizen's role for keeper
The reason of out of risk about absolutism in U.S
because broader guarantee freedom of expression and freedom of assembly in media than any other countries.
Mass media has never appointed to the inspection agency by people.
if the mass media gets out of their own function, it should be changed new power or vested rights
, to spread information rapidly and to provide the wrong information.
The reason of out of risk about absolutism in U.S
because broader guarantee freedom of expression and freedom of assembly in media than any other countries.
Mass media has never appointed to the inspection agency by people.
if the mass media gets out of their own function, it should be changed new power or vested rights
3.2. Targeting and Positioning
As mentioned above, this ‘Old Money’ segment can be reached by executing unique marketing strategies. One good example is the strategy mainly using only magazines to advertise their brand. If luxury brands use all other marketing communication tools as well, the image of luxury will definitely be blurred. So, to be consistent with this concept, there should be