smartphones. However, looking the past smartphones of Samsung, from AMOLED to Omnia and to Galaxy A, it shows standardized line of phone. Samsung's trend of releasing phones frequently is a weakness. They advertise the latest and state-of-the-art product, but in few months, newer phone is launched and the existing one becomes a cold rice.
(3) Opportunity
The trend of smartphone becoming popu
Time of adoption of innovations
Venture-some
Opinion-leaders
Deliberate
Skeptical
Tradition-bound
Age and Smartphone
Android OS has more young users
20's to early 30's
Innovators and early adopters
Laggards.
The price will be same or lower than competitors
The functions should be outstanding as out target is innovators and early adopters Transforming
“ Operational CRM supports the actual execution of Customer Relationship Management “
The important role of CRM is automating processes.
There are three applications that are used:
Marketing Automation
Sales – force Automation
Service Automation
was threated by
Coca-cola decided to make the new Coca-Cola wi
applications.
-It allows a client and server to exchange small pieces of data behind the scene so that an entire Web page does not have to be reloaded each time the user requests a change.
-Ex) If you click North on a Google map site, the server downloads just that part of the application that changes with no wait for an entirely new map.
2)Management and Governance
Important que
Got Skills to develop game in major scene
6th place sales scale in year as global game developer
already has business infrastructure in 40 countries.
low scale, low financial power
limited skills
low brand awareness in other countries compare with sales
Smartphone market growth
wide spread of open market(App store)
raising unlimited data pay plan users
export scale is ra
Korean Consumers enjoy contacting their acquaintances at anytime using MSN, or phone call. These days owing to the development of Internet, many people contact their friends of families more often using social network system such as Twitter or Face book, etc. Thus, availability to access wireless Internet at anytime and anywhere of the phone has become importance factors for selecting Smartphone.
to be normal.
The SNS featured by RIM would be widened for the sake of Koreans’ favors, It should include cyworld, MeToday etc. And RIM should improve BB's compatibility to cover some general-purpose applications like cacao talk and so on.
This improvement will fulfill the needs of major using generation, teenager and 20s.
Then it'll lead directly to increase market sharing.
- Threat
Good User Interface
Profiable
Capital Strength of MS
Compatibility
: with computer OS(windows)
Insufficient Demand
Software Market
: applications are not enough
Market share of domestic market
LG ranked No.2 mobile-phone maker constantly. But Pantech invested smart-phone more than LG. Vega series of Pantech is successful. So, LG may yield No.2 name in smart-phone market.
Domes
2. Impacts of I-Phone's appearance on the Korean domestic mobile phone market
iPhone opened up a new era of domestic smartphone market by expanding the market for the smartphone.
1) Immediately after iPhone was introduced into the market, the sales of smartphone increased from below 3% to 18.9%. So smartphones account for a huge portion of domestic mobile phone market. It means that iPhone re