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분야
pptxPast (History)
Three types of CRM and examples
Analytical
Operational
Collaborative
The Future of CRM
Conclusion
The important role of CRM is automating processes.
There are three applications that are used:
Marketing Automation
Sales – force Automation
Service Automation
was threated by
Coca-cola decided to make the new Coca-Cola with the new recipe
Coca-cola made a survey to 191,000 people with huge amount of costs,
and the result was positive for the new Coca-Cola
Advances in CRM was made possible by technological advances. Eg) faster computers
Must seek new and more reliable sources of consumer information and analyze it for underlying meaningful information
