3. Adidas Originals: from niche to fashion mainstream
The cornerstone of the Sport Style division is adidas Originals: the original lifestyle brand, born in sport heritage but living in contemporary lifestyles. Adidas Originals with its Trefoil logo has become a relevant part of many people’s lives. With a holistic offering in products and communications, adidas Originals engages the youth
A. 1998.~ '자연의 모든것' 개장 현 총각네 야채가게(33개 매장) 2003.9 "총각네 야채가게" 서적 출간 2005.6 “총각네 야채가게” 일본어판 출간 2005.10 “야채가게 총각들 부엌으로 들어간 이유”출간
B. 삼성, LG, SK 임직원 및 사장단 교육 다수 은행권(국민,하나) 제2 금융권 임직원 및 지점장 교
brand name. Also, as customers’ preference on brand becomes more diverse, making products’ image positive and favorable gets more important to companies. In a nutshell, GIORDANO’s target consumers prefer quality to brand, and they purchase products on a plan rather than on impulse, at least in fashion.
③ Fashion tendency
GIORDANO targeted the fashion followers who are very sensitive to
Extension)과 브랜드 리뉴얼(Brand Renewal)이 있다.
*라인확장: 라인확장(line extension)은 확장의 범위가 같은 제품군으로 한정된다. 기존의 브랜드를 신제품에 확장시킨다는 점에서는 브랜드확장의 개념과 유사하지만, 확장 시 요구되는 고려요소와 발생 가능한 리스크가 완전히 다르기 때문에 별개의 개념
2.A Powerful Leap for the fashion portal
With the succesful esperience from 'OGAGE(ogage.com)',which became the top fashion trend mall in just 1year after its launching in 2006, and "HALF CLUB", in march of 2007 TRICYLE launched its own brand 'MORRISCOMINGHOME(morriscominghome.com), giving it a leap in the industry.TRICYCLE contributed tremendously to korea's fashion industry.
3.Dreaming to
fashion company founded by American designer Ralph Lauren in 1967 (RL 10-K, 2010). Ralph Lauren’s products reflect a “timeless and innovative American style.” The Company’s consistent emphasis on innovative and distinctive designs has been an important contributor to the prominence, strength and reputation of the Polo/Ralph Lauren brands (Annual Report, 2009). Ralph Lauren is made up of t
The tofu war (Pulmuone vs CJ Cheil-jedang)
1) Tofu Market with Competition
①The scale of tofu market in Korea
Tofu market grows gradually following consumer's increasing interest on health.
After the release of Pulmuone's wrapped tofu, the scale of wrapped tofu is increasing.
Our target is also wrapped tofu in two companies, Pulmuone and CJ
Ⅰ. Introduction : The tofu war(Pulmuone vs CJ Cheil-jedang)
1) Tofu Market with Competition
① The scale of tofu market in Korea.
(From : CJ)
- Tofu market grows gradually following consumer's increasing interest on health.
- After the release of Pulmuone's wrapped tofu, the scale of wrapped tofu is increasing. Our target is also wrapped tofu in two companies, Pulmuone and CJ 제
1. 기업 분석하기
2조는 11월 21일 처음 조모임을 갖고 brain storming을 통해 몇 개의 기업을 후보로 정하게 되었다. 의류업체로는 니트웨어에 특화되어 있는 (주)쿠도스타일, 식품업체로는 녹차 및 다류를 전문으로 하는 (주)녹차원에 대한 의견이 나왔다. 두 회사에 대해 알아보는 과정에서 (주)쿠도스타일
- Shortest turnaround time among the other brands
*Turnaround time : from the time of submission to the
time of completion - time that batch users must wait
for output
Customers
- Young, educated people who like fashion
and are sensitive to fashion
- From newborns to adults aged 45
(do not define their target by segmenting ages and lifestyles)
⇒ ZARA K