and they have a brand positioning effect to be in that image. This positioning condition is related to convenience factor, the goal which the airline should prioritize such as route, schedule, scale, alliance with other airlines, total service quality and so on. Also, in the current Korean Airline advertisement, they focus on this subject ‘Travel guide’ for young people.
4. Communication c
1. Introduction
Advancement in transportation, communication and IT industry have brought paradigm-shifts in many aspects of the modern life. On the advent of the new era, we can now travel anywhere in the world in less than a day and telecommunicate in realtime with anybody on the globe. These changes have affected marketing and the advertisement too. Among which, we are particularly conce
우리의 광고 타깃은 누구인가?
우리가 필요로 하는 전달과 성취가 무엇인가?
우리가 이것을 어떻게 전달할 것인가?
우리가 이것을 어디에 전달할 것인가?
커뮤니케이션의 수요는 언제 일어나는가?
Production Channels
Marketing Channels
Outside the Organization
· 세계 어디서든 접속할 수 있다
by Urie Bronfenbrenner
Micro system, Meso system,
Exo system, and Macro system.
The key to this theory is the interactions
A family is the closest, most intense,
most durable, and influential part of
the micro system.
Second child
1) They will act out the unconscious expectations and needs of others as well as their own. Seconds will often be an extension of a mother’s
- PROFILE-
- Skilled at learning new concepts quickly, andcommunicating ideas clearly and effectively
- Team player with track record of establishing productive work relationships
- Highly organized and efficient in fast-paced multitasking environments
- A creative and aggressive young college student with positive attitude for a goal
- Responsible and diligent.
and retain talent and to meet their
responsibilities to employees
→ Appeal to the different groups is vital to attracting and retaining all types of employees.
Benefits Design Question
편익을 포함하여 얼마나 많은 총 보상이 제공될 수 있는가?
개인의 총 보상의 어떤 부분이 반드시 편익에 구성되어야 하는가?
어
Accommodative parents
Accommodative parents has accommodative attitude to children. They never regulate children's behaviors. They don't suggest standard. Children who have accommodative parents are impulsive and aggressive. Such children also are dogmatic and have low responsibility.
Parents who rear children on the "let-alone" principle
This type parents are unconcerned ab
[Intro: Concepts and Examples of Globalization and Regionalization]
1. Globalization
1) Concept
- The process of increasing interconnectedness between lots of societies all over the world.
- The Events in one region of the world have effects on peoples and societies far away.
- The spread of ideas, cultures, and information is faster than ever through development of communication and trans
1. Abstract
This project is conducted by team 8 of Microeconomics class in KAIST. The objective is to analyze the item market of Cyworld using concepts and tools that we learned from the class. Cyworld is one of the biggest web communities and its profits are heavily dependent on the item market.
To collect data on the current status of the firm and how customers would react to the new system
Company : Korean Air
1) Summary of Korean Air
Korean Air was established in 1962 and have been represented leading airline company in Korea. This company's parent company is 'GROUP HANJIN' and has a subsidiary company 'Jin Air'. Company's vision is 'To be a Respected Leader in the World Airline Community' and company's mission is 'Excellence in Flight'.
Korean Air's business field consist