low quality’ image
2) Cannibalization problems for
differentiation only minimal
ex. Elantra over Excel
3) Management problems
-Unrealistic ideas of HMC’s
capabilities in the US market
-Invest in sale incentives,
not brand image
4) Tension between HMC and HMA
-Different goals:
HMA long term image building
v. HMC short term sales
-HM
기술마케팅이란? 고객의 문제를 해결하는 솔루션을 제공하고 서비스하는 것
GE’s Big box: 고객의 솔루션 경제 공식
? Evaluation
? Procurement
? Storage
? Testing/Monitoring
? Installation
? Financing
? Assembly/labor cost
? Energy cost
? Yield loss
? Production cycle
? Services
? Repair
? Training
? Maintenance
? Disposal
? Other
<중
Ni Hao Taiwan
Geographical Location
Taiwan is the largest island in China, which is about 36,000 square . Topographically, this island is high in the east and low in the west.
The Taiwan Strait, which is a key international marine traffic spot, presents as a media that connects the East China Sea in the North and the South China Sea in the South
Different from many other provinces, Taiwan is a o
Low angle: nursing home and ridge beyond
??
...and we see Paul from a distance, just a speck trudging up
toward the treeline. A PICKUP TRUCK rumbles into frame and
parks, a bumper sticker looming large: "I Have Seen God and
His Name Is Newt Gingrich".
??
BRAD DOLAN gets out, an orderly in his late 20s/early 30s,
arriving for work in jeans and cheesy plaid shirt. He gazes
up toward the ridge, scow
low on chlorine?
Its quite a coincidence,
him just dropping by...
and you two
knowing each other so well.
Donovan, please,
lets just all talk--
Donovan? How you doin, man?
Good day, Ollie.
Im great. You?
I... cant complain, man.
Excellent.
Well, lets get
right down to it then,
shall we?
Well take a couple vacuum hoses.
We probably need a new filter
right about now, maybe--
Wait a minute, darling.
labor, treating
them equally with the Indians, all
of them reduced to slavery. When
the nobleman Adrian de Moxica
protested against such treatment...
(he pauses)
... he was executed.
(pause)
Is that not true also, Brother
Buyl?
BROTHER BUYL
Yes, Your Honor. It is all true.
All of it. I saw it with my own
eyes.
SANCHEZ
He has lost control. His great
arrogance has led him into
depravity. He encoura
"BATMAN RETURNS"
1 INT. A STUFFY MANSION--A NIGHT ABOUT FORTY YEARS AGO 1
The viewer floats through an overbearing mansion and
up its sweeping staircase to where a stern man in
conservative dress is pacing back and forth, smoking a
cigarette in a cigarette holder. He is the FATHER. The
throes-of-labor pants and moans of the MOTHER can be
heard from down the hall.
Now, eerie Gaas and Goos chill th
labored breathing
mingles with Maggies panicked gasps.
We see a WEDDING BOUQUET fly into a ditch as the horse thunders
on. Maggie clings to the reins. She looks as though she is
running from the devil himself.
FADE TO BLACK
EXT. IKES APARTMENT BUILDING - DAY
Establishing.
CUT TO:
EXT. IKES APARTMENT BUILDING - DAY - ESTABLISHING SHOT
EXT. NEW YORK STREET - DAY
IKE (V.O.)
Hey, Fisher, pick up.
low buildings are
scattered at random. The only structure with any sign of
life is Greelys Beer Garden and Billiards which shows a
glowing window and two horses out front and that is a
hundred yards away from the struggling silhouettes of the
two men on snowshoes. The big one is LITTLE BILL DAGGETT
and he is very big, wrapped in a huge bearskin robe.
The smaller one is CLYDE LEDBETTER who isnt sm
low buildings are
scattered at random. The only structure with any sign of
life is Greelys Beer Garden and Billiards which shows a
glowing window and two horses out front and that is a
hundred yards away from the struggling silhouettes of the
two men on snowshoes. The big one is LITTLE BILL DAGGETT
and he is very big, wrapped in a huge bearskin robe.
The smaller one is CLYDE LEDBETTER who isnt sm