to contribute.
Plummeting Sales
1) Severe quality problems
-Minimum possible quality score
2.0 by J.D. Power and Associates
-‘Cheap price, low quality’ image
2) Cannibalization problems for
differentiation only minimal
ex. Elantra over Excel
3) Management problems
-Unrealistic ideas ofHMC’s
capabilities intheUS market
-Invest in sa
inIndia in 1996, which signifies the company’s expansion towards the global automobile market. Ever since, with the transition ofthe company’s leadership from Chung Ju-Yong to his son, Chung Mong-Koo, the development ofthe company in terms of brand-image, product design and quality, sales, value and its market share has been on the upswing with some consistency. Hyundai Motor Company is no
PETROLEUM REFINING
PETROLEUM REFINING IS THE PHYSICAL, THERMAL AND CHEMICAL SEPARATION OF CRUDE OIL INTO ITS MAJOR DISTILLATION FRACTIONS WHICH ARE THEN FURTHER PROCESSED THROUGH A SERIES OF SEPARATION AND CONVERSION STEPS INTO FINISHED PETROLEUM PRODUCTS.
ISSUES OFTHEINDUSTRY
OIL PRICE INCREASED RAPIDLY
-> DID NOT REFLECT THIS PRICE
TOTHE PRODUCTS
EXCHANGE RATE ALSO WENT
ofthe consumers
to higher-quality and more fuel efficiency
most influential car market
sales decreased as a consequences ofthe crisis
getting recovered from the crisis
showing gradual increase in demandthe trend seems to be upward
1. To avoid political conflict with theUS government.
2. To make ‘Hyundai-favored atmosphere’ among Americans.
3. To bui
the big three’ reported approximately 50% of sharp fall in sales in January 2009 . GM and Chrysler were affected the most and are currently under Chapter 11 bankruptcy protection, while Ford reported significant annual loss of $14.6 billion in 2008, the worst in its history. Amid such downfall, however, Hyundai Motor managed to successfully remain as one ofthe few survivors intheUS automobil