. Introduction of ZARA
(1) Concept of SPA and Fast fashion
SPA which stands for ‘Specialty store of Private label Apparel’ came into the world in 1987. When America’s apparel brand ‘GAP’ took over ‘Banana Republic’ in 1987, people started to call their business status as ‘Specialty Store Retailer’. A SPA controls over plan, production, distribution, and retailing and thro
About FedEx Express
Type
Public (NYSE: FDX)
Founded 1971
Headquarters Memphis, Tennessee, United States
Key people David McMaster, Chairman, President,
CEO, EVP/CFO, EVP-Marketing
Robert B. Carter, EVP/CIO
Industry Air Courier
Products See complete products listing
Revenue ▲$36 billion USD (2008)
Operating income ▲$3.014 billion USD (2006)
Net income ▲$1.806 billion
* 동대문 상권분석
- 동대문운동장역을 중심으로 한 유동인구량
이 많은 위치
- 접근성 편리
- 세계최대의 의류 도소매시장을 형성
(30개 상가와 2만 6천여개의 점포)
- 완성품뿐만 아니라 의류생산에 필요한 재료
및 기타 패션제품 판매
- 밀리오레/두산타워/프레야타운 3대 대형 쇼
핑몰로 형성된
Ⅰ.Intro
We are interested in local company that has many overseas expansion opportunity rather than already experienced company. Despite small sale of business, it has considerable shipments and high awareness. according to newspaper articles and other media or research result it's product quality is recognized. now, although it is domestic medium enterprises , adequate strategies are applie
strategies developed to sell tickets to (or otherwise elicit payment for) activities that amuse and involve us.
Changing demographics:
Three broad demo shifts : 1) the emergence of a technologically savvy teenage audience. 2) an increase in the entertainment demands of 18-34 year olds. 3) and a continuation of spending on leisure among baby boomers (35-64). Aggregate spending on entertainment
business is organized around processes not functions, to close the information loop. All team is involved in all processes. This method minimizes the time as decision is conducted in one room, and in direct proximity to the information. As a result, Zara reduces the inherent uncertainty associated with new designs in this industry that is characterized by long lead times and very high variability
한다.
따라서 전략적 경영은 단순히 전략의 수립 이상의 것으로 기업이 어떻게 전략적인 센스를 가지고 경영을 할 것인가 하는 것이다. 여기에는 전략의 수립(strategic planning)도 당연히 포함된다. 경영전략 또는 전략경영에는 다음과 같은 세 가지 유형이 있다.
...이하 생략(미리보기 참조)
전략수립과 통제역할 수행
(중략)
[ FedEx 기업 강점 및 성공요인 ] 일부발췌, 요약
-종업원 제일 주의를 통한 서비스 향상
-노동조합이 없는 기업
-E-Business의 강자
-최초로 화물 추적시스템 도입
-최초로 전자 상거래 실시
-자체 인공 서비스 제공
-Asia One Network 구축
-운임 환불제 실시
(중략)
Business Level Strategy – Value Creation Frontier
In the beginning of Starbucks in Korea Starbucks is differentiation strategy so located that as you can see left graph.
Starbucks Korea found Korean customer’s preferences that drinking coffee at café in long time. So they made stores bigger than other coffee shops.
The early success in Korean market
5 years hav
businesses and the company’s objectives. Then, we will do a comparative analysis of the company’s different business models and evaluate their strategic choices, recommend solution for WFM.
2. Company Descriptions
(1)Whole Foods Market
ⅰ History of WFM
In 1978, 25-year-old college dropout John Mackey and his 21-year-old girlfriend Rene Lawson, borrowed $45,000 from family and friends