분야
docx2. Company Description
(1) Whole Foods Market
ⅰ History of WFM
ⅱ Current Status of WFM
ⅲ Characteristics of WFM
(2) Kroger
ⅰ History of Kroger
ⅱ Current Status of Kroger
ⅲ Characteristics of Kroger
3. The Strategic Management Process
(1)Mission and Objectives
ⅰ Mission of WFM
ⅱ Mission of Kroger
ⅲ Evaluation Missions
(2)External Analysis
ⅰ General Environment
ⅱ External Analysis of WFM
-1- Five Forces Model of WFM
-2- Opportunities of WFM
ⅲ External Analysis of Kroger
-1- Five Forces Model of Kroger
-2- Opportunities of Kroger
(3)Internal Analysis
ⅰ Internal Analysis of WFM
-1- Strength of WFM
-2- Weakness of WFM
ⅱ Internal Analysis of Kroger
-1- The Value of Physical Resource
-2- The Value of Organizational Resource
(4)Strategic Choice
ⅰ Strategic Choice of WFM
-1- Business Level Strategy
-2- Corporate Level Strategy
ⅱ Strategic Choice of Kroger
-1- Business Level Strategy
-2- Corporate Level Strategy
4. Evaluations & Recommendations
(1)Evaluations
ⅰ Evaluation of WFM
ⅱ Evaluation of Kroger
(2) Recommendations for WFM
ⅰ Loyalty Club
ⅱ Building Restaurant
5. Summary of the Project
6. References & Appendix
Our group has chosen to do a case study in the field of food service management, as that is related to our major.
In today’s service-oriented world, we often see companies formulating creative business methods to increase competition and to meet customer demands. Prime examples of such are two leading American companies in the field of grocery retail, Whole Foods Market (WFM) and Kroger.
In this report, our group will first introduce the two businesses and the company’s objectives. Then, we will do a comparative analysis of the company’s different business models and evaluate their strategic choices, recommend solution for WFM.
2. Company Descriptions
(1)Whole Foods Market
ⅰ History of WFM
In 1978, 25-year-old college dropout John Mackey and his 21-year-old girlfriend Rene Lawson, borrowed $45,000 from family and friends to open a small natural foods store called SaferWay in Austin, Texas (the name being a spoof of Safeway).
Two years later, John Mackey partnered with Craig Weller and Mark Skiles to merge SaferWay with their Clarksville Natural Grocery, resulting in the opening of the original Whole Foods Market on September 20, 1980. At 12,500 square feet (1,160 m2) and with a staff of 19, the store was quite large in comparison to the standard health food store of the time.
http://www.wholefoodsmarket.com/
http://organic.about.com/od/marketingpromotion/tp/Top-5-Largest-Organic-Retailers-In-North-America-2010.htm
http://biz.yahoo.com
http://www.wholefoodsmarket.com/company/annual-report.php
http://www.specialtyfood.com
http://www.sec.gov/edgar/searchedgar/companysearch.html
http://www.oppapers.com/essays/Porters-Five-Forces/177083
http://marketingteacher.com/lesson-store/lesson-five-forces.html
http://www.oppapers.com/subjects/five-forces-kroger-page3.html
http://sbinformation.about.com/od/marketresearch/a/swotkroger.htm
http://www.thekrogerco.com/finance/financialinfo_reportsandstatements.htm
http://www.bankrate.com/brm/news/investing
http://www.cooperativegrocer.coop/articles/index.php?id=333
http://www.organicconsumers.org/Organic/kidsgoorganic.cfm
http://www.bankrate.com/brm/news/investing/19991223h.asp?prodtype=advice
http://en.wikipedia.org/wiki/Whole_Foods_Market
http://money.cnn.com/magazines/fortune/fortune500/2011/?iid=F_Sub
http://www.businessweek.com/bwdaily/dnflash/content/jun2007/db20070606_903061.htm
http://www.wholefoodsmarket.com/company/
http://en.wikipedia.org/wiki/Kroger
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