1. Executive Summary
Due to the regulations from government, Super Supermarkets like Home Plus are going through hard time in these days. Home Plus is one of the big 3 retail shops in Korea, which started by TESCO and it is the only retail shop that is under non-Korean corporate.
In this report, by going through the history, financial status and current marketing strategies that Home Plus now
exist as of today. According to a survey conducted by Student Monitor in 2008 for 1200 undergraduate students who were planning to purchase a laptop, 43% of them answered they would buy a Macbook. In 2003 only 8% of these possible laptop buyers answered positively for Macbook. With high loyalty and interaction with its followers Apple deserves to be where they are now.
B. Korean Market
● NGO의 정의
NGO라는 용어가 국제사회에 등장하게 된 것은 대체로 제2차 세계대전 이후라고 볼 수 있다. NGO는 1945년 유엔(UN: United Nations)에 의해서 공식적으로 사용되었다. 유엔에서는 정부 이외의 기구로서 국가주권의 범위를 벗어나 사회적 연대와 공공의 목적을 실현하기 위한 자발적 공식조직을 가
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
When the south Korean economy experienced the first oil shock in early 1970s,there had been preliminary discussions whether there was need for an unemployment insurance system. In the latter half the 1970s, south korea’s economic structure was transformed from an agricultural to an industrial economy.the labour market in consequence went through major changes and the excess supply of labour was
ⅠCharacteristics of the Italian Renaissance
Before the Renaissance
Black death
most devastating pandemic peaking in Europe
between 1348-1350
killing 75 million- 200million
-Spread of the Black death
-Political disorder
-Economic recession
So called “calamitous 14th century”
Renaissance
Renaissance?
meaning REBIRTH
a cultural movement of 14th
Dmitri Shostakovich was a Soviet Russian composer and pianist and was one of the most celebrated composers of the 20th century.
Shostakovich achieved fame in the Soviet Union under the patronage of Leon Trotsky's chief of staff Mikhail Tukhachevsky, but later had a complex and difficult relationship with the government. Nevertheless, he received accolades and state awards and served in the Supre
William Langland is the conjectured author of the 14th-century English dream-vision Piers Plowman.
주요작품 : The Vision of Piers Plowman
Geoffrey Chaucer known as the Father of English literature, is widely considered the greatest English poet of the Middle Ages.
Chaucer is a crucial figure in developing the legitimacy of the vernacular, Middle English, at a time when the dominant
Discovered" by the poet Henry Vaughan (Olor Iscanus)
Used "Orinda" as a pen-name
Wrote poetry principally to Mary Aubrey, her "Rosania“
After Mary's marriage Katharine's chief poetic "correspondent" became Anne Owen, or "Lucasia"
Poems by the Incomparable Mrs. K.P. (1664), which was withdrawn a few days after publication
Cotterell's "authorized" edition of the Poems appeared in
Lines Written Early Spring
I heard a thousand blended notes,
While in a grove I sate reclined,
In that sweet mood when pleasant thoughts
Bring sad thoughts to the mind.
To her fair works did Nature link
The human soul that through me ran;
And much it grieved my heart to think
What man has made of man.
Though primrose tufts, in that green bower,
The periwinkle trailed its wreaths,