Currently Apple dominates theinternational mp3 player market with iPods taking up 70% ofthe pie. When it was first introduced in 2001 with a $400 price tag, it sold over 125 thousand units the first year and within 5 years Apple sold 42 million ipods. iPod related products such as covers, skins, ear phones alone make a billion dollar market forApple. And yet it only takes up about 20% ofits t
Apple I went on sale in July 1976 and was market-priced at US$666.66.
Apple was incorporated January 3, 1977 without Wayne, who sold his share ofthe company back to Jobs and Wozniak for $800. Mike Markkula provided essential business expertise and funding of US$250,000 during theincorporation ofApple.
TheApple II was introduced on April 16, 1977 at the first West Coast Computer Faire. It di
the consumers as a group can be regarded as the principle purchasers ofthe iPhone, a claim that gains more credence given the fact that no large resellers will be selling the phone. And consumers tend to be susceptible to price sensitivity and alternative choices. Given the relatively high price ofthe iPhone, it remains to be seen whether consumers will pay a premium forApple cachet and techn
In mobile product industry, Apple uses different strategy. Although Apple is maintaining the same brandand product image, and positioning itself in a similar manner, itis targeting on broader users. As a result, Apple possesses large market share in this sector. This sector consists of three products: an iPod, an MP3 player, iPhone, a smart phone, and an iPad, a table PC. Apple was the first to
the CEO, andthe company started to reinvest the OLED again because itis display market's future technology and Sony has already has first-mover advantages. However, economic crisis made Sony difficult toinvest OLED.
So, in fiscal year 2008 (March 31st, 2008 to 2009), despite the economic slowdown, global market for LCD Televisions reached approximately 107 million units, andincrease of 24%