valued customers has made possible the two decades of brilliant accomplishments by SK Telecom.
Based on rapid network advancement, the information communication sector is facing unparalleled changes that are dismantling the boundaries between the realms of different industries. To meet the challenges of these paradigm shifts, SK Telecom has mapped out a variety of future growth engines t
Customer
Competitor
ETC
1. Supply of diamonds
2. Online distribution
3. Supply chain management
4. Demand of
diamonds
5. Excessive Competition
6. Changing rule
(Accounting & Law)
(1) Supply of diamonds
- Risk : A majority of the world’s supply of rough diamonds is controlled by a small number of diamond mining firms. As a result, any decisions made to restrict the sup
Value Proposition
-Why should the customer buy from you?
여자의 로망+ 남자의 로망
데이트의 쇼핑화 = 이색 데이트 <- 기업을 통해 일반화
잘 알려지지 않은 데이트마케팅, 데이트 컨설팅 만이 아닌 그것의 상품화하는 아이디어로 데이트 코스 상품화라는 것의 대중화할 예정. 혹시나 지금까지 비슷
Customer Relation Management) → 고객별로 차별화된 접속페이지 제공
고객 중심 편익 증대에 경영전략 집중
- 선점 효과 + 다년간의 경험을 바탕 → 인터넷 뱅킹 선두 유지
• 신설 사업 (Start-up business)
◦ 기존 서비스에 의해 이미 서비스를 받고 있는 시장
values and speed indicator is corporative culture. Followed are nautical charts for the company our team chose to observe, Samsung-Tesco Home Plus.
mission statement "To create increasing value for customers to earn their lifetime loyalty"
vision World Best Value Retailer
values Home Plus Ten Commandments.
#1-5 - We value our customers more than any other.
#6-10 – Do to others as you
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
value for customers to earn their lifetimeloyalty. 고객에게 항상 더 높은 가치를 제공하자는 것이다.
②
핵심가치로는 가치중심 경영(Value Centered Management)으로 고객가치(Customer), 직원가치(Employee), 협력업체가치(Supplier), 주주가치(Shareholder), 사회가치(Society), 국가가치(Nation)으로 가치를 두고 있다.
③ 홈
blurring of the traditional boundaries in the value chain among suppliers, manufacturers, and end users
How?
Focus on coordinating activities to create the most value for customers
Stitch together a business with partners that are treated as if they’re inside the company
Share information in a real-time fashion
cf) Outsourcing
The “removal” of irresolvable problems
고객사랑 경영 (CCVP)
- Customer Champion Value Proposition
- 고객이 원하고, 불편해 하고, 불만을 느끼는 점을 반드시 해결하는 회사
CCVP의 세가지 약속
1. 고객과의 약속을 정직하게 지키는 믿을 수 있는 통신회사가 되겠습니다.
2. 모든 고객을 VIP로 대접하고 불만을 철저히 해결해 드리겠습니다.
Their ultimate purpose is To inspire and develop children to think creatively, reason systematically and release their potential to shape their own future - experiencing the endless human possibility.
Strength
Famous brand, strong name value
Loyal customers
Unique design using advanced technology
Playful learning
Basic platform of product
Diversified geographical presence
Innovativ