1921
스테인레스 강철을 의미하는
“INOX”를 추가함으로써
VICTORINOX로 회사명 변경
Core customer value
Quality
Swiss army’s mission
practical, functional, reasonably priced and top-quality products gives our lives deeper meaning and makes our work even more pleasurable and satisfying.
http://www.victorinox.com/ch
Augmented product
- Delivery and
brand Daks, Maestro, Ventura, and TNGT released
- 1995 : Bando Fashion under LG company -> LG Fashion under LG company
- 1999 : Integration with LG International Corp.
- 2006 : Separated from LG company, an independent company LG Fashion started.
Lie Sang Bong is Participated in Seoul Collection since 1994, and in Paris pret-a-porte collection since 2002, national designer Lie Sang Bong's
On July 27, 1994, the U.S. Department of Justice, Antitrust Division filed a Competitive Impact Statement that said, in part: "Beginning in 1988, and continuing until July 15, 1994, Microsoft induced many OEMs to execute anticompetitive "per processor" licenses. Under a per processor license, an OEM pays Microsoft a royalty for each computer it sells containing a particular microprocessor, whethe
3. Adidas Originals: from niche to fashion mainstream
The cornerstone of the Sport Style division is adidas Originals: the original lifestyle brand, born in sport heritage but living in contemporary lifestyles. Adidas Originals with its Trefoil logo has become a relevant part of many people’s lives. With a holistic offering in products and communications, adidas Originals engages the youth
2) Masstige
Masstige is a marketing term meaning downward brand extension. The word is formed from the words mass and prestige and has been described as prestige for the masses.
The term was popularized by Michael Silverstein and Neil Fiske in their book Trading Up and Harvard Business Review article "Luxury for the Masses." Masstige products are defined as "premium but attainable," and t
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
brands for market share is intense.
The 5 big brands are Lotteria; since year 1979, it has been come out and as a Korean native fast food brand, now taking 43% of the market share. McDonalds, which has a global brand power, came in to Korea in 1988 and its taking 2nd place with 21% of market share.
Followed by KFC (16%), Burger King (7%), Popeye’s (14%) Lotteria has almost 2or 3times bigg
Brand-owned
⦁Outtakes is a multi-faceted solution to convenience retailing needs. Whether you need a comprehensive Food-to-Go program, an exciting upscale convenience store or a scaled down dining center, Outtakes provides a variety of unique solutions for every convenience retailing opportunity.
⦁Market Central brings excitement back to the vending area. Great food, exciting cont
(i) Celebrity Documentary Shows
Celebrity documentary shows are documentary style shows designed to feed the need for viewers to peer into the private lives of celebrities. Among these documentaries, there are two main types. The first is the type in which the camera follows the private life a celebrity or celebrity group. This kind of show may include scenes where celebrities hang out with th
- To selectively expand its channels of distribution in important markets around the world without compromising the value of the TIFFANY&CO. trademark;
- To provide superior customer service;
- To maintain an active product development program;
- To increase its control over product supply through direct diamond sourcing and internal jewelry manufacturing;
- To achiev