Industry Analysis: Public Ready-To-Wear Industry
Public Ready-To-Wear (RTW) industry is the term used to describe clothing collections which are based on the most recent fashion trends presented at Fashion Week in both the spring and the fall of every year. These trends are designed and manufactured quickly and cheaply to allow the mainstream consumer to take advantage of current clothing styles
INDUSTRY & COMPANY
ANALYSIS
Cosmetics Industry
Grobalization & Localization
Technology-intensive Industry
Higher Value-added Business
Cosmetics Market
Total Market : $ 124.539 billion
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L’OREAL
Number one company in cosmetics and beauty industry
Founded by Eugène Schueller in 1907
Markets over 500 brands and more than 2,000 products
Hair color, permanents
1. Industry
1-1 Introduction the semiconductor industry
1. Semiconductor industry
Semiconductors are extremely important in virtually all areas of life. They are vital for many consumer products.
This industry has changed society in uncountable ways. Semi- conductors are installed in virtually all technical equipment, ranging from dish- washers, microwave ovens and flat screens to machine to
II. Industry Analysis & Company Analysis
1. Industry Analysis – Casino Industry
Today, casino is not just gaming. Gambling is a business, a very big business. To access to casino in business term and to analyze finance information and tendency of them, we need to know about casino industry first.
1) Concept of casino
Casino is a kind of game to win or lose money using something va
1. Industry
- Service Industry. Specially credit card company.
1-1. Why we choose this area
- We are familiar with card company’s names but actually it is true that we have no idea about company’s scale or location in industry. We will going to use a credit card when we get our job although we are not use it that much now, so we should know which card going to benefit to me or which
Win-Win Strategy Win-Lose Strategy
1. Define the conflict as mutual problem.
2. Pursue joint outcomes.
3. Find creative agreements that satisfy
both groups.
4. Be open, honest, and accurate in communicating the group’s needs, goals, and proposals.
5. Avoid threats(to reduce the other’s defensiveness).
6. Communicate flexibility of position. 1. Define the problem as a win-lose situatio
2. Strategies and Critical Success Factors in the Industry
1) There was no specific business-level strategies
When Pepsi declared bankruptcy(in 1932, during the Great Depression), they lowered the price of its 12-oz bottle to 5 cents – the same price that Coke charged for a 6.5-oz bottle. Pepsi sometimes lowered their price temporarily, but we can’t deem it as a ‘Cost Leadership Stra
industries became active CSD industry gets profit together.
-Well being trend, were the threat for CSD industry
People started to feel that the CSD is bad for health. They start to buy non – carbonated beverages like juices, sports drink, or water.
Exhibit 7 Non-Alcoholic Refreshment Beverage Megabrandsa, 2004 and 2000
But this threat became another opportunities for CSD industry.
2.1 Industry Classification
Before we take a look at the industry environment, we are going to classify what kinds of industry does the Costco belongs to and see how that industry is doing so. In the big picture or frame, Costco can be classified as a one of the distribution industry. If we go in to more detail, it can be divided in to two different industries that are wholesales industry an
industries is very high because of cost problems, pre-occupation effect, and regulations. Consequently, it is quite difficult for the new entrants to participate actively, considering the cost. However, it does not mean that there is none; the general structure is changing. Those who are focused on penetrating the niche market are promoting low-price marketing strategies to lure new customers.