of the marketing which is determined by various institutions and individuals.
1) Definition of the marketing
*Institution of the U.S.
1960 : Marketing is firm’s activity which makes products and services flow from producer to consumer.
1985 : Marketing is the process of performing price setting, promotion, and an idea for having trades which can satisfy objects of individual and or
◆ Modern Society and Web 2.0
Web 1.0 era as the word of "sea of information", we are exposed to a lot of information. Regardless of distance and time, we can easily send information as well as our own private information. Also, the amount of data, in 1989, the European Particle Physics in Switzerland, developed hypertext and MOSAIC invented first web browser in 1993. Those changes helped to
Introduction
Since 1971, Starbucks continuously grows to the largest coffeehouse company in the world, which has more than 20,000 stores in all over the world. Starbucks has developed world class digital and mobile payment technology, and this leads to processing more than 40 million new Starbucks card activation valued at over $610 million in the US and Canada. Actually, 30% of all Starbucks
Ⅰ Introduction
1. Topic Explanation
- Seoul Metro
Seoul Metro is a public corporation which runs the Seoul Subway Lines 1 to 4. Founded as Korea’s first subway system provider on August 15, 1974 to provide mass transportation to the citizens of the Seoul Metropolitan area, Seoul Metro was the first local public enterprise to be established under Article 49 of the Local Public Enterprises a
could meet each other or do many kinds of social activities with elderly friendly as well as not too old-fashioned atmosphere. Our café will be designed to fulfill the needs of seniors who do not want to be treated as an old. Classy interior and comfortable atmosphere will greet customers. Healthy drinks and meals will be on a menu list, and places for meeting will be provided as well.
Summary
This report is the review of UNIQLO, a leading casual apparel retailer in the world. UNIQLO is known for its high quality, fashionable clothes and affordable price. This report will discuss the reasons behind UNIQLO’s success, popularity and how it makes use of Information Technologies to compete among its competitors. This report is to examine the organization structure, value chain a
1. Executive Summary
Due to the regulations from government, Super Supermarkets like Home Plus are going through hard time in these days. Home Plus is one of the big 3 retail shops in Korea, which started by TESCO and it is the only retail shop that is under non-Korean corporate.
In this report, by going through the history, financial status and current marketing strategies that Home Plus now
of Full-time Employees (Consolidated) : 15,915 (As of February 29, 2012)
Paid-in Capital : 10,273 million yen
Number of Issued Shares : 106,073,656 (including holders of treasury stock)
Line of business : Control and management of overall group activities as owner and holding company
1.2 About Fast Retailing
Fast Retailing Co., Ltd. is a holding company. The specialty retailer UNIQLO
1. Reason of Choice & Market Situation
Market Situation
More demands of Smart phones, SNS began to emerge, and users of SNS are growing rapidly. The most widely used SNS in Korea is Cyworld, and recently, growing prevalence of the use of smart phones makes growth rates of Facebook and Twitter more sharply. The most largely activated SNS in the world is Facebook, and also Twitter is growing. In
active dialogue and “introduce substantial and pervasive changes to communication between organizations, communities, and individuals.” Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content. Social media are soc