have been fed up with existed menu. They want something different and tasty to eat for brunch. We consider more serious about these problems and decide to develop new product.
2. Company Description
CJ has been recognized as a trustworthy company that provides health, enjoyment, and convenience at the most accessible places andthe ever-changing company in pursuit of new challenges.
of entering the Hong Kong market with an existing product, rice beverage, expanding into a new geographic region.
2. The Challenge
2.1 STP
-Segmentation
Our company has broken our market segment into groups according to Country-based classification. Considering all the rice-culture countries in East Asia, China, Japan, Vietnam, Taiwan, and so on, we came to a conclusion that China isthe
tothetheory of comparative advantage, countries can export even when they do not have an absolute advantage. When each country exports the product in which it has a comparative advantage, all the countries engaging in trade would experience an increase inwelfare.
Thetheory of ‘comparative advantage’ was a revolutionary idea at that time, and even today, its logic is used to support and
in Korea grew up every year. The number of product lines of cereal being sold in current Korean market is over 30. So people can now choose a product according totheir own preference. Consumers have several purposes of buying cereal such as for meal, for weight loss, for snack, etc.
These days, people have more interests on their health than ever. They care about every single ingredient and e
andwecannot sure other negative effects inthe future. Secondly, understanding different social manners are helpful for us to be more open-minded. Since we no longer have a homogenous race or same nationality, we should know what events are like.
Marriage Customs of Korea
Korea has a kind of complicated process ofwedding customs. Since Korea is very group-oriented culture, private weddings
ofthe most famous comedians in Korea, Lee Kyung Kyu made ramen using chicken broth in his TV show and won inthe ramen contest. His ramen was soon turned into products by Paldo. The award-wining kokomen sold more than 100 million packets in just over five months after it was released in August last year. It soon became unavailable in supermarkets, adding to its popularity.
The popularity encou
1. Look around you at the gym. Can you be the only one wondering, “How can I get the energy to do this?” And as you get older, it doesn’t get any easier. Little wonder we are besieged by commercials for products that promise to boost our energy. Why the obsession with energy? Are we working harder, not taking care of ourselves, or simply expecting more out of each 24-hour day?
체육관
and economic recession with a surge in currency exchange rates or import and sell overseas brands, companies that operate internationally renowned chains are facing a crisis. As the exchange rate rose 40% or more, the royalties tothe mainoffice also rose more than 40%.
As a temporary measure for companies to withhold payment, and arrange plan and prolonged decline inthe won, but it is concern
diary products with fresh milk.
→Cold Stone Creamery is a new sense dessert shop which create “fresh ice cream from my own on cold stone”
Ice cream = Creation!
Cold Stone’s Ice Cream is “Creation”
Rich, fresh flavor of ice cream andthe customer-chosen mix of on a frozen granite in a scrub, that simply is not available to customers, but Cold Stone create your own creation.
and Hackers
When we think ofthe people who make our lives miserable by hacking into computers, or spreading malicious viruses, most of us imagine an unpopular teenage boy, brilliant but ggeeky, venting this frustrations from the safety of a suburban bedroom.
컴퓨터 해킹을 하거나 악성 바이러스를 퍼뜨려 우리의 삶을 비참하게 만드는 사람에 대해 생각해 보면