분야
pptxMarket and Customer Analysis
SWOT Analysis
Competitor Analysis
Segmentation, Targeting, Positioning
4P Strategy
New Marketing Strategy-4p
Cold Stone + Creamery
“Cold Stone” brand name for a cold granite stone, “Creamery” is a dairy producing diary products with fresh milk.
→Cold Stone Creamery is a new sense dessert shop which create “fresh ice cream from my own on cold stone”
Ice cream = Creation!
Cold Stone’s Ice Cream is “Creation”
Rich, fresh flavor of ice cream and the customer-chosen mix of on a frozen granite in a scrub, that simply is not available to customers, but Cold Stone create your own creation.
