The application of vision in emotional marketing : shapes and colors
The shapes and packing of product can devote itself to realize brand-identity and the creation of brand-assets. For instance, Calvin clein's perfume CK-1 has the shape of turning its cap. It devoted its brand-identity to the targeted consumers that it is differentiated from other brands' graceful cap shapes and its moderate pri
and it should focus on discounting function and so on. Also there is some trouble in discounting area, because many companies now have membership card. Membership card makes customer enjoy advantages like Cocofun’s. Customers can get a discount although they don’t have coupon book.
Sociocultural Forces: Recently, people look for diversity. They have different tastes for dating. It is because
1. History and introduction of Dong A pharmaceutical
Dong-A Pharmaceutical is the leading pharmaceutical company in Korea. Dong-A stands at the forefront of Korea's pharmaceutical industry; motivated by its respect for life and health to continuously innovate and develop products that enhance people's quality of life. We are working hard to grow internationally and become one of the world's most
(2) The purpose of this project: As we mentioned in the title, we are going to do our project for ‘Marketing communication strategy of KT’. Based on the basic information of market size, target customer, and big competitor, we are going to do brief PEST and STP analysis. And then we move to our main topic for communication strategy by using advertising course materials we learned before. Fina
In the continuous economic stagnation, “Lotto Blast," has become a very familiar term for Koreans these days, and it also has become one of the most popular issues. Newspapers and television news frequently report about how greatly the Lotto sales have been increasing, and how the winning prize of Lotto has gone up exceedingly high, creating the so-called "Big Strike Syndrome" among Korean peo
1. Brief Explanation on Business Idea
We planned a Café for seniors. Korean Society is rapidly getting older. An aging society is not just a term appears in article, but the reality that we must face. But there are barely any places for seniors especially aged between late 50s and 60s. From this, we came up with an idea for Senior Café. Our basic concept is “A café as a s
for 70 percent of optical camera in Korea and Samsung camera has launched a ‘Smart Camera. Also, Sony and Olympus have launched mirror-less camera considering the shortcomings of DSLR:a matter of portability. Mirror-less camera market has a prospect of outstripping DSLR market sometime in the year 2015 as long as it keeps growing rapidly. Compact camera market around the world has been falling
and Europe to meet the complex and changing needs of its global customer base. The corporation staffs about six thousand five hundred employees worldwide. With the ongoing and growing demandfor feature-rich consumer products, chipmakers are challenged to mass-produce highly sophisticated devices. To keep pace with and meet challenging production requirements, semiconductor manufacturers need to
I-1. Reason for Selection (Current Market Situations)
SNG's market scales continue growing up rapidly, 76,000,000 U.S dollars in 2008 will grow up more than 10 times in 2 years. it is expected to reach 826 million U.S. dollars in 2010. and it represented to increase about 30% than last year.
I-2. Research Subject
Hypothesis
SNG has several problem in present and would happe
Chapter 03 Developer's organization and Marketing
1. Hotel Company Plan for Development
(1) Developers
The developer is the person or organization who initiates a project, bringing together the various resources needed to carry it out.
The extent of direction by the developer varies considerably depending on experience and the resource of expertise available.
Public agencies and e