Advertising Plan outline
I. Situation Analysis
① about a company
AMORE PACIFIC started their business as the name of ‘태평양 화학 공업사’. They were the first pioneer who succeed international trade by launching the brand ‘oska’. The company are making cosmetics , medicines, house hold items such as shampoo or toothpaste. Among these departments, 80% of their sales come fr
THE SCHOOLS OF THE EMPIRE
Schools of grammar and rhetoric
were alive till the end of the 4th Century till they swept away with the Empire itself
Introduce their culture and institutions
Another Remarkable features of this Period
Uniformity over a long period of time under the most diverse conditions
Without substantial change
* Augustine
School of the primus magiste
Job / Position
E-Learning
Education about one’s own task
Or un- task, out of working hours
In On- line
Daum University
Education for
Fundamental capabilities.
Capability training/ Education in tasks
Conference
Broadening their
outlooks.
Experience with
various culture and global trends
■ Developer Conference : JAVAONE Conference, APACHECON Conference
(2) Social entrepreneur messages ¬ proposed activities
Our group proposed two activities to solve the local problems. Constructing cultural center and making a play ground as a shelter for children.
We thought there aren't many places and provided activities for children to spend time. So we suggest building a cultural center. It is a center for children's education & culture. Children wan
Strong
# Fledgling baseball team
# Can provide premium fan service
Opportunity
# Hospitality of
Chang-won citizens
# Disappointment of
Lotte Giants
Weakness
# Only a few fans
# Difficulties coming from Regional characteristics
Threat
# Huge and strong fan of the other teams especially Lotte Giants
Cultural Centers
NC Dinos
VS.
Lotte Giants
Game
Concept
Family orien
3. Situational analysis of Heineken
○ 4P Analysis
Product
Heineken is defined to be a product as a collection of physical, psychological and symbolic attributes that collectively yield satisfaction, or benefits, to a buyer or user. Taste and quality of Heineken never change wherever users enjoy in the world. Heineken which presents in all over the world has the same as the original beer
media. He thinks that we have the self-control, so we can turn off e-mail or Twitter when we work, put away our Blackberry at dinner time, ask our friends or parents to call you to bed at a designated hour. In addition, the Internet and information technologies are helping us manage, search and retrieve our collective intellectual output at different scales, from Twitter and previews to e-books a
2,30대 젊은 층의 SNS활용 행태와 빕스에 대한 Needs가 맞아떨어지기 때문에 SNS를 이용한 광고 마케팅이 효과가 있을 것이다.
F.G.I 목적
2,30대들의 SNS활용 행태
2,30대들의 VIPS에 대한 Needs
SNS 마케팅의 현황조사(광고 인식 정도)
3)연구문제 분석
② SNS 사용자들의 SNS 이용 동기는 무엇인가
Sampling + Direct Mail
“Go back for you, 당신에게 하는 고백”
Guerilla Marketing
“Go back, 고백하세요”
Free sampling events will go on at the same time
on online and offline, either.
Sampling + Direct Mail
“Go back for you,
당신에게 하는 고백”
Friendly image to 30s women
(Direct caring to you from PATNENE)
Active Reaction
(Use the produ
Introduction
Background
The UCC is built in 1999 in order to establish infrastructure of SNU network, improving the efficiency of the whole university. The chiefs of the UCC have been the professors of engineering department, who are more familiar with computer service. It aims to achieve the global standard of mobile environment while providing students with the easiest accessibility to bes