1. Company Overview
In 1911, started as CTR corp - in 1924, renamed to IBM
The world's largest IT solution company
World's # 1 server sales company
Active in over 170 countries world
Total assets: $119.2 billion
Number of employees (worldwide): 434,246
At interbrand survey, brand value ranked second in the world(2011)
2
attaches a small computerized DEVICE which runs a series of
possible CODES at dazzling speed on its display panel, until...
...the right one STOPS. Illuminated in red. The beeping, the
green light, go OFF. The device is removed.
Back to the window, air rushing in, attach a similar suction-
mounted harness from the inside, all exquisitely engineered to rig
in seconds, press new suction cups to the
attached pointing at the woman. The other man is getting out
of the car. The woman is clutching the seat and the door
handle as if trying to anchor herself. She is visibly afraid.
The man who got out of the car tries the womans door, but it
is locked. He smiles as he reaches in through the front door
and unlocks her door. He opens her door. As he reaches for
her, the womans face becomes flooded w
brand names.
Goes into the bathroom. Turns on the shower in there.
Comes back to sit on the bed. Takes an envelope out of his
jacket.
ENVELOPE
Turns it over to see the return address on the back.
CUT.
INT. TAXI. NIGHT.
Wilson in the back. Stares at the impenetrable name on the
drivers posted ID. Glances at the driver.
DRIVER glances back at his quiet passenger in the rearview
mirror.
CUT.
EXT. SM
attached the shower spray. His cries filling the
room, Malcolm is ducked under the spray. Shorty starts rinsing out his
hair.
SHORTY
Dont fight me, man. Let me git it out.
Malcolm is a little relieved, he tentatively opens his eyes, then he
feels the congolene again and there is another outburst. Shorty forces
his head under the spray, spurts the water all over his head, wetting
Malcolm and
brand new one.
Thats our boat.
Stand by for inspection! Attention!
Eyes left!
All hands present and accounted for.
The boat is clear for sea, Captain.
Thank you, Number One.
At ease.
Well, men ...
- All set?
- All set, sir!
We have a guest on board.
Lt. Werner.
A war correspondent.
He has even brought his camera.
He is writing about war heroes.
See you remember your manners.
- Aye-aye, sir!
- Har
Ⅰ. Background of Selecting Cannon
1. Market analysis of Canon and the Reason Why We Choose Canon.
Canon took the first place by 35.9% in the camera market share worldwide according to the sales report from January to November in 2012. Canon is also the best among the other camera brands in sales. Although there are many other famous camera brands such as Nikon, Sony, Olympus, Samsung, Can
What’s the problem of Redbull?
Popular energy drink in the world,
but not is South Korea
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02
Competitor Analysis
Competitors in 2010
As smart phone showed up,
each of competitors began to develop application
Innisfree
developed brand application
MISSHA
also produced
Using application, people who don’t have much time
gained convenience
brands in the market which have better quality than those from Apple. Moreover, sometimes we can hear that some of them frequently say like this: “Apple has their own sensibility, so called Apple’s sensibility". They believe Apple has got its uniqueness far more than any other brands. Not only these cases, but it is rather easy to encounter many people who cling to use Apple’s products in t