In order to collect and reflect the consumer's suggestion, Jinro is making various researches through on-line and off-line which will give an idea of current trends. Jinro's customer oriented marketing strategy will improve customer satisfaction.
Theory and Literature review
1. Situation analysis
Situation analysis is the planning process beginning with an in-depth analysis of the organiz
1. The Reasons for Choosing Foxconn
Foxconnis a large-scale computer manufacturer of connector and bare system in the world which owns ten companies in Mainland China, Taiwan, Japan, southeastern of Asia and America and employs 800,000staff. It was elected asa global information technology company 100 by Business Week in consecutive five years. In 2002, Foxconn became the fi
plan, fitness center memberships, time off, retirement, and more.
NIKE+ (NIKE PLUS)
‘Meet your personal trainer’
A device which measures and records the distance and pace of a walk or run.
The Nike+iPod consists of a small accelerometer attached to or embedded in a shoe, which communicates with either the Nike+ Sportband, a receiver plugged into an
iPod nano, or directly with a 2nd
Adidas biggest competitors in the global sport market are Nike, Puma, Asics, Kappa, Umbro and various other sport brands. Adidas managed to maintain its lead in the soccer shoe market. However, the North American market became the core of the global athletic shoe industry, and Adidas found itself scrambling to keep up with Nike in this dominant market. With the acquisition of Reebok however, adi
in order to help other members of their clan. On the other hand, villains will be portrayed negatively as having too much personal ambition. In contrast, heroes in American cinema are often individualistic lone crusaders who succeed in realizing their own dreams. These films conversely depict weaker characters as lacking independence. Movies thus show very clearly what values society hold dear.