prices in an attempt to capture more of the market.
조작 : 시장을 장악하기 위해 가격을 낮춤으로써 카르텔(기업연합)의 협정을 어기는 것
55. Circular flow of income : The idea that the expenditures of one group are income for other groups. The income is then spent to create income for still other groups.
수입의 순환 : 한 그룹의 지출은 다른 그룹
demand with the amount supplied.
Retailers exaggerate order. (“game” the potential shortage)
step 3
Manufacturers invest on resupply of the products.
When demand cools, they cancel the orders.
Retailers’ orders do not give info on the real market demand.
Loss on unnecessary capacity increase and inventory increase
Managerial fails and mistakes- difficulty in production schedu
2) Non-price policy in US
① Labeling policy in US
The posting of nutrition information on menus and menu boards - is a policy that more states and localities are considering each year. Supporters of nutrition labeling at fast-food and chain restaurants, including the American Medical Association, want labeling that is easy to understand and that includes the total calories, fat, saturate
price points that fill the gap between mid-market and super premium. http://www.wikipedia.org
3. Procedures/ Primary Research
1) Demography & Brief Interview Sheet
DIST
Possession of Luxurygood
Why did you buy Luxury good?
Priceof luxury good
Definition
Price and Brand Quality?
Free shoping?
Kim
Hee Sung
1st
NO
more than 2 million
Expensive good
Positive
Prada bag, Gucc
keep the movies as long as they like. Using these rules, the company no longer needed to charges for late returns.
After they buckled down for business, the company experienced large growth each year. According to research, at the end of 2009, more than 12 million members were registered for Netflix. Compared with Blockbuster, the stock price has jumped more than 15 times since conception.