of an individual’s cultural capital
Philosophy : the natural capacity to take pleasure in certain artistic and natural objects by means of one’s own sensory experience
Taste
Objective : develop a better understanding ofthe concept of aesthetic taste and its role in consumer behavior
1.How does consumer aesthetic taste relate to individual’ different senses(i.e., sight, sound, t
artistic field and who used dancing for excuse for working as a prostitute.
Geisha appeared in 1751 in Kyotoforthefirst time. Geisha who was trained for a certain time appeared at some parties and banquets.
Geisha was sometimes owned by some shop in red-light district and sometimes worked on their own for some night work. Geisha is originated the dancers called Shirabyoshi from of 12thcentury
of early-15th-century architecture - so U.N. declared it a 'World Heritage Site'. The Old town is identified by its thick-walled stone houses brightened by the boxes of geraniums on the balconies overlooking the Aare River.
Bern's 11th-century arcaded streets provides wonderful opportunities for tourists for sightseeing and shopping. Mountains around Bern provides a beautiful backdrop - the no
ⅠCharacteristics ofthe Italian Renaissance
Before the Renaissance
Black death
most devastating pandemic peaking in Europe
between 1348-1350
killing 75 million- 200million
-Spread ofthe Black death
-Political disorder
-Economic recession
So called “calamitous 14th century”
Renaissance
Renaissance?
meaning REBIRTH
a cultural movement of 14th
the visual images, we select Music video
Especially sensational Music video at that time
, and
- We will try to fine meanings and intentions with theories we learned
Significance ofthe project
Why Psy’s M/V?
- The song makes Psy international artist.
- Repetitive reproducing of Psy’s song. A lot of