2008 said that real
value when it was lowest position devaluated by 33%, compared its highest score. It is second
largest fluctuation range after South Korea.
Brazil
economic
condition
was
getting
worse
especially
in
2002.
Real:USD
exchange
rate
skyrocketed with very unstable domestic and foreign affairs. Real was weakened from 2.4 real
invite new thinking, so even more fantastic ideas can evolve.
Creativity is our essence.
We take chances. We exceed expectations.
We help dreamers dream.
Ⅱ. 3C
1. CUSTOMER
Present PS2’s main customers are male who live in the urban area and from their 20s to 30s who are economically independent. Our team has analyzed these customer’s behavioral and psychological attributes.
(2) 경제적 환경(Economical)
1. 부자처럼 살고 싶은 2030세대
통계청에 따르면 우리나라 25~35세 세대주 가구의 자동차 보유율이 66.7%로 나타났다. 또한 25~29세의 절반이 골동품, 콘도 회원권 등 고가품을 보유하고 있다. 특히 지난 2006년을 기점으로 30대의 수입자동차 보유율이 40대를 앞질렀으며,
20 and 33 (the second and third segments) living in Apgujung-dong.
2) Targeting strategy: a combination of differentiated marketing and mass-customized marketing through providing different marketing strategies to different age group and customized services for each customer.
3. Positioning
1) Positioning statement: “T.A.C is more convenient than other skin care shops, fitness centers an
20% 비용 절감, BA시설의 운용 및 유지분야에서 20% 절감, 사무 생산성 20~30% 향상 등 직․간접적 경제성이 실로 큰 것으로 나타내고 있다.
일본의 경우는 빌딩의 인텔리전트 수준, 즉 각종 서비스 항목의 등급(Grade)에 따라 일반 빌딩의 건설비에 비해 10~20% 정도의 초기 투자비가 추가되는 것으로 나타내고