to pursue infinite possibilities.
We allow the brightest minds tointeract freely, so the unexpected can emerge.
We invite new thinking, so even more fantastic ideas can evolve.
Creativity is our essence.
We take chances. We exceed expectations.
We help dreamers dream.
Ⅱ. 3C
1. CUSTOMER
Present PS2’s main customers are male who live inthe urban area and from their 20s to 30s w
thePS. PS3 is not a cheap and easy-software-developable as PS, and not the best performing platform without any competition as PS2. The past name ofPS2 as the market dominant player is fading out andthe current market dominance is almost handed over to Nintendo DS.
However, there are people still expecting PS3 to have exploding period inthe near future. Hamamura, a game guru who has ke
and taste of Orient. So our marketing will focus on those two concepts with active and close promotion to consumer.
3.4. Strategies(4Ps)
①Price
The white sheep’s competitor is not some royal and expensive drinks like whisky, wine, and so on, but the beer which has been solved around sports games. So our white sheep’s price should not be expensive than common American beers in star
the level core technologies in plant production inthe United States for special management to prevent outflow of core technology and suppress manufacturing partners to entering the Downstream.
3.4 Marketing Strategies
- 4Ps
1). Product
◦ High quality strategy - superb quality, design, after sales service
◦ Supply of products are higher than expected, even price is expe
are focused on simplicity so that people easily get bored ofthem. Because of all ages targeting and lack of diversity, they failed to create manias and opinion leaders. To benefit from their targeting strategy and forming communities of opinion leaders as well, they should have produced both masculine and feminine game titles. Also, since on-line system isthe most popular trend ingame