Measurements
Satisfaction analysis about the Free Lunch
Time order investigation about the teenager's nutrition status
Rate of the poorly-fed children and the changes of GPA
May be too subjective to apply too many variables
Nozick
Not equitable
Limitations of freedom such as the right to get various kinds of foods or usage of economic resources.
Movement of economic resou
INTRODUCTION
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Company : Novo Nordisk®
Products : Pen-type Insulin Injector
From red ocean to blue ocean
Marketing target Doctor/Nurse → Customer
Summary
Customer-centered Breakthrough
Successfully change market target
Pen-type
Insulin injector
Pursuit simplicity, convenience, user-friendly image