Ⅰ. Introduction
1. Foundation philosophy of THE FACE SHOP
1) 친환경 기업
-“Natural story”라는 슬로건으로 기존 화학원료로 생산되는 제품과 달리 천연 추출물로 생산하여 그 품질은 물론 환경오염에 대한 예방 차원에서 친환경적으로 고객에게 다가가고 있음.
2) 고객 제일주의
-합리적인 가격, 최고의 품질
Facebook succeeds and Cyworld is in decline continually. And then, we're going to seek what Cyworld needs to satisfy the users, the ways to solve the problems Cyworld faces, and some new ideas to revive Cyworld.
2. Company Analysis
Introduction of Cyworld
Cyworld is a South Korean social network service operated by SK Communications a subsidiary of SK Telecom. Members cultivate relationshi
new energy-saving and technologically-advanced vehicles and started to diversify their business, producing more pick-up trucks and lobbying to government. However, Ford is already making profits from North America while GM and Chrysler are trying to bounce back from their severe damage. New cars are getting good reviews from customers, and for GM, the market share in North America is started to g
New York Times included interviews of Chinese internet users showed an opinion for justification of Google’s withdrawal in China. The interviewees are almost university students and they welcomed Google’s movement because of free accessibility to learn and get any information they want. These interviews tried to send the idea that the tendency in China is every netizens support Google totally
new competitors.
As the MISSHA got success in a low-price cosmetic market, other brands like "The face-shop" and "Skin-food"
entered the market.
In past MISSHA was the best company and it had the largest market share in the market, but recently The face-shop has got the largest market share.
To make MISSHA the best brand in the low-price cosmetic market, we are going to analyze the co