“MediaTechnology and the 24-Hour News Cycle"
〈Intro〉
In 1970s, American households received news from 3 TV networks, but nowadays, cable news channels, international news channels, and satellite radios makes 24-hour news cycle. and buyout of the news networks by major conglomerates and heightened expectations about news profi
and change of media. Because of these issues, companies have to develop new business model and must prepare in these like changes.
2.2 Internet Ad. Industry
In 2007, Subprime mortgage crisis occurred in the states, the US economy approached in depression because of liquidity problem of finance. US’s recession spread to global depression, and stock price collapsed. That brought stagnation i
New media: A critical introduction.
1. New Mediaand New Technologies
1.1. What are New Media?
‘What is new about “new media”?’ 다시 말해, New Media의 새로운 점은 뭘까? 라는 질문은 이 책에서 많이 등장한다. ‘What are “new media”?’라는 중요한 질문이 복수형인 이유는 이 총괄적인 한마디의 서술이 허술할지는 모르지만
media (movies, TV)
Entertainment marketing simply consists of the techniques and strategies developed to sell tickets to (or otherwise elicit payment for) activities that amuse and involve us.
Changing demographics:
Three broad demo shifts : 1) the emergence of a technologically savvy teenage audience. 2) an increase in the entertainment demands of 18-34 year olds. 3) and a continuation of sp
1. DMB as the Disrupting Technology
1.Changes in the trend of media industry
Media consumption patterns are slowly but steadily changing the digital home, and wireless connectivity enables similar changes outside the home. Disruptive technologies liberalized content release windows, regulatory changes, and a myriad of factors could dramatically change current trend lines of the customers.