in the ramen contest. His ramen was soon turned into products by Paldo. The award-wining kokomen sold more than 100 million packets in just over five months after it was released in August last year. It soon became unavailable in supermarkets, adding to its popularity.
The popularity encouraged many food companies to release various types of white broth ramen such as Nagasaki jjambbong of Samya
= In 2011, the Korean noodle market size was approximately 2 trillion won that one person consumes about 84 noodles. As the popular tradition that noodle market grows when the economy is in a bad circumstance, the size of noodle market grew during 2008 through 2009. After some stagnation in 2010, the new demand is created by the advent of white noodle market in the latter half of the year 2011. E
② Huge change in the noodle market – white noodle
◆ The white noodle brand which existed in the past
◆ The reason of failure in the past white noodle
Awarness that korean noodle = red soup
Failure in understanding consumers noodle preference
Absence of marketing strategy.
◆ Distribution of White noodle market share sales amount
The growth of white noodle in the noodle m
What is our presentation aim?
Einstein become as an icon of scientist.
Various images of Einstein
Light and shadow about that image
Einstein showed some genius aspect at the some field like physics.
He liked to challenge some problems he liked.
He had a certain right in his life.
In 1905, Three journals
Quantum light theory (photoelectric effect)
Brownian motion
Special theory
I. Problem definition
• Nongshim
Nongshim is Korea instant food Manufacturer Company that produces products such as instant noodles, u-dong, snacks, drinks etc. They recorded total revenue of 63,198 million won in 2010. Within this revenue, instant noodles represented 67.5%, which was equivalent to 42,659 million won. Nongshim is Korea’s No. 1 instant food industry company with Samyang