service회사로 사업을 확대하였으며, 1977년에는 PB영업도 시작
- 1980년대 이후 대형화 및 해외확장 전략 추진
- 1993년 중국 최초의 연합벤처투자은행(China International Capital Corporation) 설립시 유일한 외국증권회사로 참여
- 1997년 Morgan Stanley Group, Inc.와 Dean Witter, Discover &Co.가 합병하여 증권 및 자산
Ⅰ Introduction
1. Topic Explanation
- Seoul Metro
Seoul Metro is a public corporation which runs the Seoul Subway Lines 1 to 4. Founded as Korea’s first subway system provider on August 15, 1974 to provide mass transportation to the citizens of the Seoul Metropolitan area, Seoul Metro was the first local public enterprise to be established under Article 49 of the Local Public Enterprises a
1. Introduction
This report is discussing about the environmentally friendly ideas and concept with academic viewpoints of management sector. It contains environmental approaches toward relationship with the society, natural environment and traditional theories of business administration in energy, wastes, impact of the disasters caused by pollutions.
The main intention is to give some insigh
Grew 19 percent through the last 3 years ('05 ~ '07)
In 2009, the market value was around 9 billion won
Analysts expect that beauty service industry are going to grow over the 15 billion won.
Hair Design
Nail Art
Make-up
Massage
Spa
Etc
Personal:
Word of mouth
Non-personal:
Phone
Internet
Koreana Cosmetics
Amore Pacific
The Nadri
Sanggreen
Etc
Customer decide to
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i