Air made a effort to give better flight with reasonable fares to customers by reinforcing core services, getting rid of unnecessary services, simplifying complex procedure and regulation, and reducing cost
4. Marketing MIX
1) Product
Jin Air’s product is transportation service. It has 3 flight service routes: to Jeju island, Bangkok and Guam. To Jeju Island, they serve 24 flights a day. To
air
① Categories of haul: Short haul market VS Long haul Market
② Categories of flight mode: Scheduled flight VS nonscheduled(kind of chartered plane flight)
③ Business passenger markets VS Leisure passenger markets
④ Passenger services markets VS Cargo services markets
(2) Target Market Selection of Korean air
① Commercial Market
- Travel distance
1) Short-haul travelers
AIR's motto
A premier short haul carrier
-A premium short haul carrier "With the best experience and image, practical and affordable"
Airline for everyone
-Choice for financially sarvy traveler
-Safety that meets global standards
-Establishment of low cost structure
Better airtravel?
Strengthen core services
Minimize unnecessary services
Simplify redundant procedures
Cut costs with im
travel in Asia mostly use Singapore Airlines (the SIA) among Asian Airlines. According to this research, many passengers prefer SIA because of their 'service' skill. And this is why people called Singapore Airlines as "service kingdom" Then, how can Singapore Airlines got "service kingdom" title? The open secret is their marketing strategy skill.
Ⅱ-1. Marketing strategy.
Singapore Airline'
traveler and passengers of train, bus and car users who want to reduce tiresome time.
3. Competitor analysis
They think their competitors are not only airlines companies, but also all the other transportation companies.
1) Amtrak
Figure 2. The logo of Amtrak
(1) What is the Amtrak
The National Railroad Passenger Corporation, called ‘Amtrak’. Amtrak means American train. (America