![[성공사례분석] southwest airlines 사우스웨스트항공 분석(영문)-1](http://images.happyhaksul.com/thumb/369/368153-0001.gif)
![[성공사례분석] southwest airlines 사우스웨스트항공 분석(영문)-2](http://images.happyhaksul.com/thumb/369/368153-0002.gif)
![[성공사례분석] southwest airlines 사우스웨스트항공 분석(영문)-3](http://images.happyhaksul.com/thumb/369/368153-0003.gif)
![[성공사례분석] southwest airlines 사우스웨스트항공 분석(영문)-4](http://images.happyhaksul.com/thumb/369/368153-0004.gif)
![[성공사례분석] southwest airlines 사우스웨스트항공 분석(영문)-5](http://images.happyhaksul.com/thumb/369/368153-0005.gif)
![[성공사례분석] southwest airlines 사우스웨스트항공 분석(영문)-6](http://images.happyhaksul.com/thumb/369/368153-0006.gif)
![[성공사례분석] southwest airlines 사우스웨스트항공 분석(영문)-7](http://images.happyhaksul.com/thumb/369/368153-0007.gif)
![[성공사례분석] southwest airlines 사우스웨스트항공 분석(영문)-8](http://images.happyhaksul.com/thumb/369/368153-0008.gif)
![[성공사례분석] southwest airlines 사우스웨스트항공 분석(영문)-9](http://images.happyhaksul.com/thumb/369/368153-0009.gif)
![[성공사례분석] southwest airlines 사우스웨스트항공 분석(영문)-10](http://images.happyhaksul.com/thumb/369/368153-0010.gif)
![[성공사례분석] southwest airlines 사우스웨스트항공 분석(영문)-11](http://images.happyhaksul.com/thumb/369/368153-0011.gif)
분야
docⅡ. Body
1.Description of the success
2.Customer analysis
3.Competitor analysis
1)Amtrak
2)Greyhound Lines
3)Jet Blue Airways
4. Market Analysis
1)Supply Analysis
2)Demand Analysis
3)Competitor Analysis
4.Environmental Analysis
1) Government Policy
2) Circumstances of economy
3) A positioning map
5. Internal Analyze
Ⅲ. Conclusion
About Southwest Airlines
Figure 1. The logo of Southwest Airlines
1. Leader: Gary Kelly - Chairman of the Board, Chief Executive Officer, and President.
2. Foundation: Southwest Airlines was incorporated in Texas and commenced Customer Service on June 18, 1971, with three Boeing 737 aircraft serving three Texas cities - Houston, Dallas, and San Antonio.
3. Daily Departure : More than 3,440 flights a day
4. Employees : More than 34,000 employees
5. Cities Served by Southwest Airlines : 64 cities in 32 states
6. Fleets : Currently operates 535 Boeing 737 jets(as of June 2008)
7. 2007 Financial Statistics
1) Net Income : $ 645 million
2) Total Assets : $ 16,772 million
3) Operating Revenue : $ 9,861 million
4) Total passengers carried : 101.9 million
5) Average passenger load factor : 72.6 %
8. Southwest Airlines’ Top 10 Airports : Las Vegas, Chicago Midway, Phoenix,
Baltimore/Washington, Oakland, Houston Hobby, Dallas(Love Field),
Los Angeles(LAX), Orlando, San Diego
9. Fun Facts
1) Southwest Airlines received 329,000 resumes and hired 4,200 new employees in 2007
2) In 2007, Southwest Airlines moved 223 million pounds of cargo.
3) The shortest daily Southwest flight is between Ft. Myers (RSW) and Orlando (MCO) (133 miles). The longest daily Southwest flight is between Baltimore (BWI) and San Diego (SAN) (2,295 miles).
Ⅱ. Body
1. Description of the success
Southwest Airlines thinks the most important thing for being success is ‘Reduce Cost’. Everyone in Southwest Airlines tries their air plane to fly as soon as possible because they know when air plane is staying in ground they can’t earn money and spend money not necessary. It means they make to fly their air plane on time so customers love Southwest Airlines which has never delayed their schedules. And they make their air plane equal. It’s for reduce time to check and fix their air plane. It is also for pilots to drive every air plane easily, so Southwest Airlines can hire few pilots only.
As a result of ‘Reduce Cost’, Southwest Airlines can discount their price. They don’t have unnecessary costs so even their price is lower than other airlines companies, their margin is high enough.
2. Customer analysis
The number of passengers using Southwest Airlines is the best on domestic line.
There is some information of it which is researched by RITA.
1) Southwest Airlines Co. 52,286,483
2) American Airlines Inc. 36,602,507
3) Delta Airlines Inc. 29,357,646
4) United Airlines Inc. 26,356,076
As we see it, count of passengers who are using the Southwest Airlines is very high related to the second corporation, American Airlines. And it can be divided to passenger goes to the work, traveler and passengers of train, bus and car users who want to reduce tiresome time.
3. Competitor analysis
They think their competitors are not only airlines companies, but also all the other transportation companies.
1) Amtrak
Figure 2. The logo of Amtrak
(1) What is the Amtrak
The National Railroad Passenger Corporation, called ‘Amtrak’. Amtrak means American train. (America + Track)
(2) Who are the customers
Many travelers which want to visit many cities and see landscape use Amtrak. Everyday people also use Amtrak for their commutation.
Amtrak services approximately 66000 travelers per day. It means more than 20 million people use ‘Amtrak’ on their travelling in USA.
조디호퍼기텔, ‘The South West Airlines WAY’, 물푸레, 2003
RITA : Bureau of Transportations Statistics, on flight market passengers enplaned,2008
(URL : http://www.transtats.bts.gov/Oneway.asp?Field_Desc=On-Flight%20Market%20Passengers%20Enplaned&Field_Type=Num&Sel_Cat=UNIQUE_CARRIER&Lookup_Table=&Sel_Var=PASSENGERS&Sel_Stat=Sum&Data_Type=CONT&Percent_Flag=0&Display_Flag=0)
URL : http://www.amtrak.co.kr/ (Web site of Amtrak)
URL : http://www.everything2.com/index.pl?node_id=1174370
URL : http://en.wikipedia.org/wiki/Amtrak
URL : http://www.greyhound.com
URL : http://www.time.com/time/business/article/0,8599,1812012,00.html?imw=Y
URL : http://www.jetblue.com/wherewejet
URL : http://www.jetblue.com/about
URL : http://www.bts.gov
M.E. Porter, ‘How competitive forces shape strategy’, HBR
URL : http://www.southwest.com
URL : http://www.jetblue.com
URL : http://www.airtran.com
RITA, Mobility Services for All Americans,
