A review of matrix techniques for corporate strategy analysis in Crown Cork and Seal Company suggests that they stress the contemporary situation and the impact of future eventualities. The Essence of Mergers and Acquisions (1995) is used as a starting point to develop a corporate strategy for Crown. The Boston Consulting Group (BCG), GE Portfolio, and Technology Product are used which show the c
CI의 정의
CI (Corporate Identity ) :
- 마케팅뿐만 아니라 경영의 문제와 관련하여 나온 의미.
소비자들이 느끼는 누적된 특정기업의 이념·성격·특성 및
행동의 감정결과
Orange : 정유의 에너지가 상징하는 역동성
Green : 유통/서비스 등 생활편의 사업 군의 성장과 배려
Blue : 투명경영을 통해
2. Political and legal issues◎ Safety issue
In 2005, U.S. emergency center reported more than 200 thousand accidents caused by toys. Needless to say, quality improvements and handling safety issue raises cost for the firm. This becomes a great issue considering industry environment described above; aggravated by the increase in production price, coming from the increase in the material cost.
I. Introduction
MP3 player became ‘must – have’ item among Korean youngsters including ourselves during these days. When we go to school and ride a subway or a bus, we can see many people listening to music by MP3 players. Although few years ago, the major portable people carried was ‘CD player’. We also once had ‘CD player’ and switched into ‘MP3 player. This might seem not