Globalization
1983년 미국에서 등장한 용어
정치, 경제, 문화 등 사회의 여러 분야에서 국가 간 교류가 증대하여 개인과 사회집단이 갈수록 하나의 세계 안에서 삶을 영위해 가는 과정
기업의 단순한 다국적 기업의 측면에서 확대되어 생산과 유통 등에서 규모의 경제, 국가 간 경제통합화 등의 현
Part 1. Chicano American
The past : U.S. citizen of Mexican descent
José Limón : the first documented use of the term to 1911
The present : a wide range of meanings
Chicano Civil Rights Movement in 1960s
Deal with various issues
ex) farm workers' rights, education, voting and political rights
Socially, the Chicano Movement addressed negative ethnic stereotypes
Myths
- Deal with remote past, with the time of the origin of things both natural and cultural
- Stories are associated with the sacred
- Have been handed down from one generation to another
Legend
- Sometimes thought to have a basis in historical fact
- Deal with less remote past than myths
- About heroes or heroines who overcome obstacles
Folktales
- Stories are often give a l
Targeting
Baby boomers have memories about Beetle. They feel dim memories about Beetle in younger to see New Beetle. And now their children are independent, so they live alone or live with mate. They also have economic power. So, they have many advantages like that memory of beetle, and popularities high. But, despite of these advantages, baby boomers prefer to sedan or SUV.
But young genera
American furniture.
Matty. The high tops.
- Hey, grazie.
- Hey, youre welcome.
- What do you mean, different?
- Oh.
- Annie.
- Hi, Dad.
Hey, hey, hey!
- God, I missed you.
- You look all lit up inside.
Oh, I feel
all lit up inside.
- Maybe we should go to Rome
for a few months, honey.
- Oh, you two would love it.
Its the most romantic place
on Earth.
- You smell pretty good too.
- Oh, you like it