This idea can be applied to logistics as well. In the past, logistic cost has been defined in purely monetary terms. However, as not only in the EU but also in the USA and other countries became more and more aware of environmental problems ,for instance because of climate change, air pollution, noise and accidents, environmental considerations has been taken in logistics kfield. This is how Gree
1 Introduction: Amazon.com
Amazon.com is a company founded in 1994, US. The name is from the world’s biggest river. Its logo represents a bent arrow from A to Z, which implies its will to deliver every product in alphabet to its customers. The bent arrow also represents customer’s satisfaction. Amazon.com began its Internet retail store service in 1995. At first, it only dealt with books, f
Ⅱ. About firm(Details)
A. At a Glance
The Goldman Sachs Group, Inc. is a leading global financial services firm providing investment banking, securities and investment management services to a substantial and diversified client base that includes corporations, financial institutions, governments and high-net-worth individuals. Founded in 1869, the firm is headquartered in New York and mainta
1. History
APEC was established in response to the growing interdependence among Asia-Pacific economies and to the need to advance Asia-Pacific economic dynamism and sense of community.
APEC began in 1989, when Australia hosted the first annual meeting of Foreign and Trade Ministers from 12 Asia-Pacific economies to discuss ways to increase cooperation in this fast-expanding region of the w
without any products. However, without regarding the needs of the customer toward the product or service, and their reaction after exposure or purchase of them, can companies survive and earn more profit? Definitely not. Therefore, 'understanding customers' is very important for the company to make an appropriate and effective marketing strategy. There lies the importance of CRM and eCRM.