Our team’s report concerns global car maker Toyota, and its American subsidiary: Toyota America. We will first look at Toyota, and its successful luxury vehicle division Lexus. We discovered Toyota had what it takes to their success, but still has room for improvement.
Toyota Motor Corporation (Toyota Jidosha Kabushiki-gaisha?) is a multinatonal corporation headquartered in Japan, and curren
만약 당신이 CEO라면…
Q1. Aquatred 타이어를 시장에 런칭하겠습니까?
Q2. 어떤 유통 경로를 택하시겠습니까?
History of US tire market
(그림)
Who is Goodyear Tire?
The Goodyear Tire & Rubber Company
- 1898년에 세이벌링 형제에 의해 설립
- 타이어 외에 공업용 약품, 플라스틱 제품 등 여러가지 제품 생산
타이어
1. Industry Analysis
1-1. US market environment
Because of economic recession, depression is anticipated for a while. In last summer, two big retail companies are bankrupted. One was Mervyns which is big retailing company of west US especially focus on California. The other one was Boscov’s which has 49 stores in south east US (Pennsylvania, Maryland, New Jersey and Virginia). This bankr
analysis. This report is prepared as a course requirement at KUBS marketing strategy.
The market trend shows the competition in the industry is heavy, especially among the big four, outback, VIPS, T.G.I.F and Bennigans. Outback is leading the market with the highest number of the restaurants and sales record. However the threat of competitors and substitutes present a significant concern for