water was teamed with the new syrup to produce a drink that was at once "Delicious and Refreshing," a theme that continues to echo today wherever Coca-Cola is enjoyed.
Thinking that "the two Cs would look well in advertising," Dr. Pemberton's partner and bookkeeper, Frank M. Robinson, suggested the name and penned the now famous trademark "Coca-Cola" in his unique script. The first newspaper a
Second, the certainty of Pulmuone Waters’ profitability in the long run is proved by its financial statements. Income statements in (Figure 2) show that sales revenue of Pulmuone Waters has increased 134%. Which is from ₩34,543,000,000 in 2008 to ₩46,357,000,000 in 2010. It is a high number of figures comparing to its competitors. For instance, Jinro&Hite has increased its revenue 1
Distinguished by glass transition point Tg
Glass-like hard phase -> Robber-like soft phase
Distinguished by melting point Tm
Highly tangled polymer chain – Semi crystalline
1. Introducing of bottle water ‘오(O:EAU)’
O:EAU is SPC’s Paris Baguette. SPC is a company that is in charge of distribution for Baskin Robbins, Dunkin Donuts, Paris Croissant, and Samrim Foods. The current price of the product O:EAU is $1(1000won) per a 450ml bottle.
O:EAU well known for its distinctive design is designed by the designer, Karim Rashid, one of the top 3 industrial desi
Q1-a
Select a product category where most brands seem to be pretty much the same
Describe some ways to differentiate that offering
Bottled water
Reason We Chose ‘Bottled Water
Various Brands Exist
But We Buy the Cheapest!
How to Differentiate
Premium Trend
Develop the deeper product line
Add more benefits
E.g.. Awakening, refreshing, relaxing, slimming and etc.
Sele