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분야
pptxAbout Mamonde
Lotteria’s New menu
Bottled water 2
In the year of 2012.
Cases of product life cycle
Select a product category where most brands seem to be pretty much the same
Describe some ways to differentiate that offering
Bottled water
Reason We Chose ‘Bottled Water
Various Brands Exist
But We Buy the Cheapest!
How to Differentiate
Premium Trend
Develop the deeper product line
Add more benefits
E.g.. Awakening, refreshing, relaxing, slimming and etc.
Select from one of these publications or websites the story of a recent new product strategy that failed.
Summarize and analyze what the company tried to do and what went wrong.
In your opinion, how could they have improved their new product development and marketing efforts?
