Strategic:
Long Top range (1-5 years) goals/management/ Establish mission and long-term goals/ High degree of uncertainty
Tactical Planning:
Less than one year/ Establish mid-range goals for implementation/ More specific content/ Moderate degree of uncertainty
Operational Planning:
Current time frame/Supervisory management/ Specific and concrete content/ Reasonable degree
Tobacco industry
Tobacco industry plays as a pioneer in the modern marketing. Tara Parker-Pope’s ‘Cigarettes: anatomy of an industry from seed to smoke’ acknowledge that the tobacco industry represents promotion and marketing itself. It is the industry’s marketing ability which made tobacco a high necessity good for billions of people around the world, despite the product’s nature of h
BAT Korea. Also, (as you may already know) we have “Dunhill” and “Vogue” in Korea.
BAT Korea’s official entity was established in 1990, and we started selling our brands for the first time in 1904.
We were the first international tobacco company to build a local manufacturing factory in 2002.
Also, we are number 1 amongst the international tobacco companies in Korea.
We receiv
BAT(BritishAmericanTobacco), 필립모리스, JTI(Japan Tobacco International)가 유독 고전하는 나라가 바로 한국이다. 각 사의 대표 제품인 던힐, 말보로, 마일드세븐을 상대로 선전하고 있는 것이다.
시장개방 이후 1%대에서 시작한 외국산 담배의 시장 점유율은 꾸준히 증가해 1995년 처음 10%대, 2002년 이후 20%대를 넘