Ⅰ. Background of Selecting Cannon
1. Market analysis of Canon and the Reason Why We Choose Canon.
Canon took the first place by 35.9% in the camera market share worldwide according to the sales report from January to November in 2012. Canon is also the best among the other camera brands in sales. Although there are many other famous camera brands such as Nikon, Sony, Olympus, Samsung, Can
Camera
Sales of Sony’s compact digital cameras decreased 6% of 22 million units in the year 2008. Nevertheless, Sony retained its position with the market share of 21%. (2009)
Sony released a number of new models designed to respond to a variety of customer needs. And Sony has α series which is high-end SLR cameras. Sales of Sony digital α series amounted to 1.15million units, approximate
camera only because of the higher quality and diversified functions (related to the advantage of exchangeable lens) of DSLR. The DSLR market was dominated by two major manufacturers who were Cannon and Nikon. Two companies took 74% of total DSLR market share. On this situation, the MILC (Mirrorless Interchangeable Lens Camera) came into the market. The introduction of the MILC can be called as di
cameras, camera phones, consumer, needs changes and so on.
In its efforts to capitalize on the growing online photo finishing market, in 2005, HP acquired Snapfish, an online photo service corporation. An established name in the market, Snapfish is a leading online photo service, with more than 13 million registered members and 350 million unique photos stored online.
The initial question of
What is Digital Camera?
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History
최초의 디카 – ‘마비카’
→ 1981년 Sony에 의해 제작된 아날로그 방식의 스틸