the CEO, andthe company started to reinvest theOLED again because itis display market's future technology and Sony has already has first-mover advantages. However, economic crisis made Sony difficult toinvest OLED.
So, in fiscal year 2008 (March 31st, 2008 to 2009), despite the economic slowdown, global market for LCD Televisions reached approximately 107 million units, andincrease of 24%
in LED
1.Self-luminescence
The biggest difference between LCD isthatitis self-luminescence. It means thatthe diode can emitthe light itself so it has the good visibility although there is light coming in from outside.
2. low power consumption, Ultra-thin
Since it doesn't need the backlight it's possible to produce OLED device having low power consumption(half of LCD) and ultra-thin
to type your destination. You just speak andthen, it will find you destination automatically. Its navigation system is user friendly. For example, thanks to satellite system, it can find heavy traffic area and find alternative routes very fast.
2. Gmail: Google developed the Nexus one. So Nexus One share features of Google. For example, Nexus One is compatible with Google Mail (Gmail). As a res
Ⅱ. Analysis & Valuation process
Cost of Equity
The cost of equity is a key ingredient of every discounted cash flow model. Itis difficult to estimate because itis an implicit cost and can vary widely across different investors inthe same company.
① Risk Free Rate
There can be no default risk, which generally implies thatthe security has to be issued by a government. Note, though,
WHY OLED ?
Recent everyday machinery
Multifunctional
Portable
Convenient
E-book and reader
Not so common yet
Lots of text & multimedia
Easy to upgrade & update
Portable, but small screen
WHY OLED ?
Easily portable and
smaller screen
OR
Wider screen and
less portable ?
POLYMER OLED DISPLAY
OLED (Organic Light Emitting Diode)
Glows by itself
Bright, less irritatin