Chinese scholars argue that the soft power of China has been increased. Though, it’s still very weak compored to USA or Europe. When compare to the hard power which greatly increased, we can say soft power rather decreased.
Chinese culture is the biggest assets of soft power in china. In my opinion, traditional thought makes chinese nationalism stronger.
Thought of Confucianism(儒家) is th
History of CHINA
Communist party of China set up a government in 1949
October 1st in mainland.
China can not be a unified nation.
"The People's Republic of China.“(마오쩌둥) 중화인민공화국 = 중국
'The Republic of China.‘(장제스) =중화민국
Economy of CHINA
China has the world's second-largest economy
But China's 2011 nominal GDP per capita of US$5,184
Park Chung Hee generation:
the control of education concentrated in a
centralized Ministry of Education
Chun Doo-Hwan generation(late 1980s):
a number of reforms designed to make the system more fair
and to increase higher education opportunities for the population at large.
Now, most of every child is provided with education
Literacy : Male 99.5% / Female 97.3&
between Korea and China, How do we performed business in China for success in the cultural characteristics and communication view points? Our group supposed we started coffee franchises(Caffe Benet) in Beijing, China. And we looked for informations and knowledges about Chinese culture and Chinese customs for successful franchise management in Beijing from intercultural communication perspective.
Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe