1. AMOREPACIFIC
1.1. Introduction
AMOREPACIFIC Corp. have targets to be a global beauty company with its core businesses in cosmetics and personal care and health products. It was founded in 1945 as a Pacific Chemical Company and it has been involved in beauty products.
AMOREPACIFIC seeks to push the boundaries of traditional beauty with innovative solutions drawn from its rich Asian herit
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
of pasta al pesto.
에피타이저로 파스타 알 페스토를 조금 먹는다.
On to the main course: grilled chinook salmon, with steamed Chinese cabbage on the side.
메인 요리로는: 구운 치누크 연어와 찐 중국식 양배추를 곁들인다.
End with a Greek salad, sprinkled with olive oil, and a New Zealand kiwi fruit for dessert.
올리브 오일을 뿌린 그리스식
한화그룹
특기분야
특기는 오랫동안 학교 토론 동아리에서 활동해온 것을 바탕으로한 영어토론입니다. 미국과 호주등의 교환학생등의 경험으로 인한 영어회화실력과 논리력을 중요시하는 토론동아리의 경험을 바탕으로 영어토론을 즐겨하고 있습니다. 또 다른 특기사항으로서는 대인관계가 원만
IB Strategies based on 4P
In France and China
03 / IB Strategies – Lolita Lempicka in France
Product strategy
Emphasized ladyishness
☞Hired talented designers and staffs from local
Round and spherical shape of containers symbolized ladyishness
☞container design grabbed women’s attention
“Efficient”
Price strategy
Relatively higher labor cost than Korean w