Analysis and Results
Data and information were mainly collected from the survey and internet.
Economical concepts used in this project includes monopoly market, marginal cost and revenue, profit maximization, consumer and producer surplus, utility, demand curve, willingness to pay, discount rate, game theory and strategic-decision making.
cost a total of $2,300.
By 1892, Mr. Candler's flair for merchandising had boosted sales of Coca-Cola syrup nearly tenfold. He soon liquidated his pharmaceutical business and focused his full attention on the soft drink. With his brother, John S. Candler, John Pemberton's former partner Frank Robinson and two other associates, Mr. Candler formed a Georgia corporation named The Coca-Cola Company.
different products. This is a third step, Evaluation of alternatives.
Finally, 은주 choose one of alternatives, it is best for her. It is product choice.
The consumer decision making process is not finished yet. The last step is postpurchase evaluation. It means that she is finally thinking whether her decision is good or not.
So, Marketers should make a strategy fitted to each step.
to analyze large pools of data
• Enables users to extract useful information that was previously buried in large quantities of data
A collection of current or historical data from a number of applications or groups
A small database on a PC
A massive data warehouse
Just extracts or copies of production database
☞Does not interfere with
critical operational systems
strategies, but it also worked as an evaluating system. At the end of every year, they all gathered together and reported what they’ve succeeded and failed. In this process, they could make solution and make alternative course of action for future development.
How does the organization manage change?
Nexen Tire Company is known for its quickness. They respond to certain situation and