trend which is tarketing whole body.
(2) Price
① Middle and low price
They establish price 1000 to 16000 won. But they intended to promote low price policy that makes the average of price about 3,000~4,000 won. This price is possible because they reduced the cost of the product and cut down distribution channel.
By keep advertising the concept of naturalism, they tried to increase their b
trend and other external factors.
3.3.2. How Hermès Position
They execute their strategy to customers by providing what customers want but in a very limited ways. Hermès targets their highly privileged customers by showing them what Hermès is trying to achieve ultimately: the high quality of life. This kind of targeting is possible and effective because of the company’s
color. SPAO carefully selects colors that well match the skin color of the Korean people. And the final value provided by SPAO is low price. The products of SPAO cost only 80-90% of its competitor UNIQLO.
d. Positioning
SPAO has decided to go for “Same-for-the-Less” positioning. The brand offers comparable quality with other fast fashion industries but at a lower price. SPAO communicates t
magazines was in November 1981, Motor y Volante magazine, in early 1995 4 Ruedas Magazine and shortly after Automóvil Panamericano edited by Televisa encouraged it also. The Autoexpo changed denomination in 2004 into the "Salón Internacional del Automovil" to convert into an international size event. It is in fact an event comparable to the North American International Auto Show in